From TV Rejection to the #1 Selling Lipstick in Target: The Lip Bar's Melissa Butler on How to Persist with Grace
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 26 February 2021
⏱️ 49 minutes
🧾️ Download transcript
Summary
In 2015, Melissa Butler pitched her brilliant business on ‘Shark Tank’ — a bold, colorful, and inclusive beauty line that she believed would disrupt the market. She was rejected and criticized, but that didn’t stop her. Years later, The Lip Bar would become one of Target’s best-selling makeup brands, garnering a huge fan base which included the likes of Michelle Obama (more on that in the episode!). Now, Melissa is partnering with Walmart to make her incredible beauty products even more accessible to everyone. In our interview, Melissa shares how she got into Target (it involves a blind email), the sacrifices she had to make to grow the brand, and why she’s so excited about working with a corporate retail giant, despite its bad rep. Plus, Melissa shares a Gloss Angeles exclusive having to do with her organization The BLK PACT — you don’t want to miss it.
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Transcript
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| 0:00.0 | They were people on stage who had a lot of money who knew nothing about my industry, |
| 0:04.1 | who knew nothing about what color cosmetics meant for the broader audience. |
| 0:10.7 | They knew nothing about the trends that were happening in beauty. |
| 0:15.3 | You know, so I was just thinking like, you know, I'm not going to allow them to stop our dreams and our goals. |
| 0:21.9 | Like we had a greater purpose and a greater mission to challenge the beauty standard. |
| 0:27.2 | And that was our entire goal from day one. |
| 0:30.0 | I'm Kirby and I'm Sarah. |
| 0:32.5 | Welcome to Los Angeles. |
| 0:34.9 | Every week we break down the most important beauty news and launches, interview your favorite |
| 0:39.6 | beauty experts, influencers, and celebrity guests. |
| 0:42.9 | And review our favorite beauty products of the moment as your beauty editor BFFs from |
| 0:48.0 | the beautiful and great city of Los Angeles. |
| 0:51.3 | Welcome glamgelinos. |
| 0:53.7 | We hope you stay a while. Cute. That's cute. |
| 0:59.1 | All right, you guys, it's a special day here at Gloss Angeles HQ, virtual Los Angeles |
| 1:06.2 | HQ, because we have a very special guest. Kirby and I have been a longtime fan of hers and her brand, |
| 1:13.9 | so we're so thrilled that she took some time today to be on our little pod. |
| 1:18.3 | It is Melissa Butler from the lip bar. |
| 1:21.2 | Woo-hoo! |
| 1:22.6 | Oh my goodness. |
| 1:23.8 | Thank you for having me. |
| 1:25.0 | First of all, I just have to say, I love the name, Los Angeles. It's so good. It's just way too good, honestly. Thank you. Melissa, did you just move |
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