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Real Business Owners

From Stagnation to Transformation | Episode 282

Real Business Owners

Trevor Cowley

Business

5704 Ratings

🗓️ 22 October 2024

⏱️ 18 minutes

🧾️ Download transcript

Summary

In this episode of Real Business Owners, Trevor Cowley highlights common pitfalls that entrepreneurs face when their goals lack clarity and specificity, leading to frustration and stagnation. He dives into the critical importance of setting specific goals, both personally and for your business. If you have struggled in the past to define success, cultivate a sense of urgency, or expand your capacities to achieve significant growth, then this episode is the one for you. Tune in to learn how to make your goals a reality!


Key Takeaways:

  • Goals Matter: Discover why specificity is key in setting goals to avoid stagnation.
  • Define Success: Learn how to visualize success in practical terms and break down financial goals into actionable steps.
  • Create Urgency: Understand how a sense of urgency can drive daily actions and prevent complacency.
  • Balance Branding & Growth: Explore the relationship between personal branding and business success, and the dangers of over-relying on social media.
  • Expand Your Capacity: Get strategies for stretching your capabilities, including delegation and shifting from day-to-day operations.
  • Daily Habits Matter: See how daily consistency in your actions leads to long-term success.
  • Debunking Myths: Challenge the idea of a "separation season"—it's daily actions that set you apart.

  • If you are ready to level up professionally and personally, joinrbo.com

Transcript

Click on a timestamp to play from that location

0:00.0

Being an entrepreneur sounds cool, but the reality of building a business is very, very difficult.

0:07.0

Every level that you hit, there's a lot of things that suck that you just won't want to do.

0:11.6

What you're capable of is on the other side I don't feel like it.

0:15.5

And if you're committed to what it is that you're trying to do, nothing is going to stop you from getting there.

0:25.0

Welcome back to another episode of Real Business Owners with myself, Trevor Cowley.

0:29.2

Guys, today is a banger solo episode for you. I wanted to keep a short, sweet. And you guys know,

0:35.3

every so often I go hard in the paint. Starts off a little slow and then I punch you in the mouth towards the end. And so if you guys know every so often I go hard in the paint starts off a little

0:37.9

slow and then I punch you in the mouth towards the end and so if you guys are ready to level up

0:42.2

personally and professionally go to join RBO.com other than that keep kicking ass and enjoy today's

0:47.4

episode today I want to talk about goals and the importance of being very specific in the goals

0:52.3

that you're setting whether you're talking about personal goals or whether you're talking about business goals. The most common mistake that I see

0:59.3

in masterminds is people don't have specificity when it comes to their goals. They don't know what

1:05.3

they're showing up for on a day-to-day basis. So they don't know if it's even a successful day.

1:10.4

That day that they lay down

1:12.0

looks like yesterday, looks like last week, last month, last year. And they're getting frustrated on why

1:17.9

they're not seeing progress with inside of their business. I will tell you that is directly related

1:23.0

to the specificity that you have in regards to your goals. That I want to hit $5 million this year.

1:29.0

What does $5 million look like in terms of the amount of clients that you would have to have

1:33.2

in order for that number to become a reality? Now we would break down that number within the amount

1:38.5

of days or weeks or months that are within the year. So how many clients would you have to service on a month-to-month

1:45.7

basis? How many clients would you have to acquire each week, each day, so that when you're

1:51.0

showing up every single day you know with specificity what you need to be doing that would help

...

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