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Claire worked in the marketing department for an up-and-coming artisan bakery. Unfortunately, the artisan bakery in question was so up and coming.

Nobody actually knew it existed.

But then she had the really good idea to use Canva to create a business plan.

It looked good, really, really good.

Their investors thought so too.

And now their hotcakes are selling like, well, exactly.

Thanks, Canber.

Stephen, welcome to Lockton.

Thank you to your wife for setting this all up.

And this is the power of checking your DMs because she DM me on TikTok and I read it and she wrote

like this whole thing and I read it. I was like what? Like really? Yeah she it was like three

paragraphs long and then I Google you and then I read the whole Wikipedia page and then I was just

shocked you've never really like sat down and did this type of thing before. No, I appreciate that and thanks

for having me. This is awesome. Yeah, she's pretty amazing. I told her a while back, I was like,

you know, if you ever have some extra time, you should check into these things, but that had gone

by and, you know, she gets into her stuff and she gets busy too and she takes care of our family and so she's pretty busy. But she said, have you heard of Ian Bick and his, his locked in podcast? And I was like, I don't, you know, I don't really have a lot of time for podcasts. She was like, you got to listen to it. And so we took a trip and that's all we listened to from there and back. And she was like,

I, beforehand, she was like, I really like this guy. You could tell that he cares. You could tell that he's really been there and that like, this is really important to him. And sharing people's stories is really important to him. And I was like, oh, you know, so then we listened to it. I was like, man this is pretty neat left it right and then I got back into whatever it was I was doing and then she was like, oh, you know, so then we listened to it. I was like, man, this is pretty neat. Left it, right? And then I got back into whatever it was I was doing. And then she was like, you remember Ian Bick? And I told you. And she was like, oh, you know, super excited. Like, you know, she still loves the celebrity thing. And it was just a really big deal to her that you got back to her. And I still, you know, I always wait until

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