From Near Bankruptcy to 45 Countries Worldwide- Scaling the Unscalable with Joe De Sena
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 24 June 2020
⏱️ 24 minutes
🧾️ Download transcript
Summary
Joe De Sena is the founder and CEO of Spartan, the world's largest obstacle race and endurance brand – has demonstrated his entrepreneurial drive since his pre-teens. After building a multimillion-dollar pool and construction business in college, and creating a Wall Street trading firm, De Sena set his sights on ripping 100 million people off their couches by creating the Spartan lifestyle.
Top 3 Value Bombs:
1. The only thing that matters in starting a business is sales and make sure that your customers will love your service or product, and they will recommend it to their friends.
2. Spartan is a lifestyle.
3. Fire. Ready. Aim: While being in your home during this Pandemic period, you need to go online, and sign up for something hard and commit to it. You will experience a Spartan Paradox, all of a sudden your life will change. Get done today.
Ancient Nutrients To Fuel The Modern Warrior. Use the code JOEONFIRE, and get 50% off - Spartan Nutrition
Sponsor:
Traffic Secrets Podcast: The strategies to attract your dream customers when you're just starting out are exactly the same as when you own a multi-million dollar business. And these strategies are waiting for you on a new podcast mini- series: Traffic Secrets. TrafficSecretsPodcast.com
Transcript
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| 0:00.0 | What's Shaken Fire Nation, JLD here with an audio master class we're calling from |
| 0:07.0 | near bankruptcy to 45 countries worldwide, scaling the unscathable. |
| 0:12.4 | To drop these value bombs I have brought Joe DeSena on the mic. |
| 0:15.9 | He is the founder and CEO of Spartan, the world's largest obstacle race in endurance brands. |
| 0:21.2 | He's demonstrated his entrepreneurial drive since his preteens after building a multi-million |
| 0:26.0 | dollar pool construction business in college and creating a Wall Street trading firm DeSena |
| 0:31.1 | set his sights on ripping 100 million people off their couches by creating the Spartan |
| 0:36.5 | lifestyle. |
| 0:37.7 | In Fire Nation today we'll be chatting all about will OCR, obstacle course racing become |
| 0:42.2 | an Olympic sport. |
| 0:43.8 | What's the lifetime value of a customer? |
| 0:45.8 | What people need to know when starting a business and so much more as soon as we get |
| 0:49.5 | back from thank-in-ours sponsors. |
| 0:52.9 | We're building an army of loyal affiliates and brand ambassadors who constantly promote |
| 0:56.9 | your products today. |
| 0:58.6 | The step by step is waiting for you on my buddy Russell Brunson's new podcast mini-series |
| 1:03.2 | Traffic Secrets. |
| 1:04.8 | Open your podcast app and subscribe to Traffic Secrets Now or visit trafficsecretspodcast.com. |
| 1:12.4 | Joe, say what's up to Fire Nation and share something interesting about yourself that most |
| 1:18.8 | people don't know. |
| 1:20.7 | I don't think anybody knows us about me, right? |
| 1:23.2 | Joe DeSena found her CEO as Spartan, hates burpees. |
... |
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