From Magic to Metrics: Infotainment with Engagify | Episode #96
Great Things with Great Tech Podcast
Anthony Spiteri
5 • 4 Ratings
🗓️ 17 March 2025
⏱️ 41 minutes
🧾️ Download transcript
Summary
Would you stop in your tracks if you saw $2,000 thrown on the floor at a tech trade show?
In this episode of Great Things with Great Tech, we dive into the world of event infotainment and engagement with Anders Boulanger, CEO and Founder of Engagify. With a unique blend of magic, psychology, and strategic messaging, Engagify transforms traditional trade shows into captivating, high-impact experiences that drive real business outcomes.
We discuss how Engagify leverages magic, influencer strategies, and crowd psychology to attract, engage, and convert attendees at technology trade shows and corporate events. Anders shares his journey from performing magic as a child, to mastering crowd psychology, and revolutionizing how businesses connect with their audience at events.
Discover how Engagify’s approach to infotainment creates memorable ‘aha’ moments, significantly boosting audience interaction, lead generation, and sales conversions.
Key Takeaways:
1️⃣ How infotainment effectively captures attention at trade shows using magic and psychological triggers.
2️⃣ Why mastering crowd psychology and engagement techniques drives tangible business outcomes at events.
3️⃣ The science behind creating unforgettable “aha” moments that directly tie audience emotion to a company’s core message.
4️⃣ The future of trade shows: digital integration, crowd analytics, and data-driven event strategies.
5️⃣ Practical strategies for overcoming stage anxiety and delivering powerful, persuasive presentations.
🔗 Links & Resources:
🌐 Engagify: https://engagify.ai
💼 Anders Boulanger on LinkedIn: https://www.linkedin.com/in/andersboulanger
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Transcript
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| 0:00.0 | If you saw someone throw down $2,000 on the floor of a trade show, challenging anyone walking |
| 0:05.2 | by to win it, would that make you stop and take notice? |
| 0:07.9 | Of course, don't lie. |
| 0:09.4 | This is the world of infotainment, of magic, but more importantly, influencer and crowd |
| 0:14.1 | psychology, creating booth bars, conveying technical messaging and collecting leads. |
| 0:19.3 | This is episode 96 of Great Things with great tech with Anders Bollinger, CEO and founder of Engageify. |
| 0:26.6 | So come on, I know you want what I'm selling. |
| 0:28.6 | You just don't even know it yet. Hey Anders, welcome to Great Things with Great Tech. |
| 0:44.3 | It's great to have you on. |
| 0:45.3 | I've wanted to have you on for a long time. |
| 0:47.3 | Great to have you. |
| 0:49.3 | But just give us a bit of an overview of yourself, what you do, and a little bit about Engageify, and then we'll dig |
| 0:56.2 | into how you became this master of the public event and the crowd at trade shows. |
| 1:02.7 | All right, thanks Anthony. |
| 1:04.7 | Yeah, thanks for having me on, by the way. |
| 1:07.1 | This is great connecting because we've seen each other over the years and to kind |
| 1:11.8 | of interact on a podcast. It's great. Yeah, my company Engagify, we usually say we create engagement |
| 1:18.4 | at events such as trade shows or we train your teams to be more engaging. So we're on a mission |
| 1:25.4 | to rehumanize business through engagement. |
| 1:32.4 | And so this includes gathering big crowds of people around a trade show booth, |
| 1:36.6 | communicating a message passionately, finding qualified leads, |
| 1:43.2 | and ultimately generating pipeline and sales for companies at trade shows is kind of where that comes from. |
... |
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