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The Influencer Podcast

From Inspiring to Irresistible: How to Make Your Content Sell

The Influencer Podcast

Julie Solomon

Business, Marketing

4.7 • 1.5K Ratings

🗓️ 21 May 2025

⏱️ 62 minutes

🧾️ Download transcript

Summary

ABOUT THIS EPISODE: In this special Summer Series Flip episode, I’m bringing you an incredible conversation I had with the amazing Samantha Daily on her podcast Makeshift Happen. We dive deep into one of the most important reasons why your content might not be converting—hint: it’s not your consistency, it’s your messaging. I walk through my Momentum Messaging Framework and reveal exactly how I’ve used it to generate over a million dollars in revenue—without posting every day or burning out. We explore the difference between content and messaging, why your ideal clients aren’t buying (yet), and how to shift your content from “inspiring” to irresistible. I also share how posting less, refining your messaging, and positioning yourself as a true authority can attract premium clients who are ready to buy. If you’re tired of creating and over-delivering without the sales to match, this episode is your game-changer. Liked this episode? Make sure to subscribe to our podcast and leave a review with your takeaways, this helps us create the exact content you want!  KEY POINTS:  00:21 Welcome to the Influencer Podcast 00:44 Summer Show Flip Series Overview 01:17 Conversation with Samantha Daly 03:17 Julie Solomon's Journey 04:22 Transition to Online Education 15:08 The Importance of Messaging 25:44 Power vs. Pleasure Content 29:37 Podcast Production Recommendation 31:21 Engaging Content Strategies 31:56 The Power of Storytelling 33:00 Intentional Content Creation 35:35 Quality Over Quantity 36:52 Understanding Your Ideal Client 43:10 Scaling Your Business 44:43 The Role of Paid Advertising 47:05 Building Effective Sales Systems 52:23 Mindset Shifts for Business Growth 58:03 Conclusion QUOTABLES: “    Nobody needs more watered down content. Nobody needs more watered down how to do things. Like, we're good on that. What we need more of is people really deciding that they wanna be the absolute best at what it is that they do, really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.” - Julie Solomon  “    I think that's one thing that you have to be able to do as an entrepreneur of any kind is continue to adapt and innovate.” - Samantha Daily GUEST RESOURCES: You can listen to Samantha’s Podcast Make Shift Happen Listen to Samantha’s Episode of The Influencer Podcast RESOURCES: [JOIN MY VISIBILITY TRAINING] With just 1 hour a week, my proven content framework will help you refine your messaging and turn your offers into consistent, scalable sales. Click here to get access to my new training! [HIGH LEVEL SUPPORT] Ready to unlock your next level of growth? Applications are now open for my 1:1 VIP sessions and high level coaching opportunities. Click here to apply. [ORDER] my book or Audible, Get What You Want: How to Go From Unseen to Unstoppable so you can leverage the power of your own influence. Follow Julie on Instagram! MUST HAVES THIS MONTH: [PODCAST SUPPORT WITHOUT OVERWHELM?] Let Commonwealth Co. handle the editing, production, and all the behind-the-scenes work so you can focus on your voice and vision. Visit their website and mention my name to save 10% on your first month. [MY $1 SECRET] This tool powers millions of stores—and could power yours. It’s not just for shopping—it’s a secret weapon for selling, too. Get the details and my discount here!

Transcript

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0:00.0

Nobody needs more watered down content.

0:02.8

Nobody needs more water down how to do things.

0:06.3

Like, we're good on that.

0:07.6

What we need more of is people really deciding that they want to be the absolute best at what it is that they do,

0:14.0

really own that genius wholeheartedly, and make the absolute best offer that they can for their premium clients.

0:21.9

Welcome to the Influencer podcast. I'm your host, Julie Solomon. If you found yourself here,

0:27.7

it means you are ready to unleash the powerful visionary that lives inside you, turning you

0:32.8

into an authentic leader who creates influence, impact, and change. Let's get started.

0:43.9

Hello, my friends, welcome back to the Influencer podcast and welcome to our summer show

0:49.2

flip series. If you are just joining us, let me give you a quick download on what this series is all about.

0:55.5

Throughout the summer, I'm going to be bringing you some of my favorite interviews from shows that I've had the honor of guesting on, conversations that were just too powerful, too resonant, and too real to stay hidden in someone else's feed.

1:08.8

These are the kind of episodes that spark breakthroughs,

1:11.3

and I wanted to make sure you had them right here in your ears. And today's flip is a juicy one.

1:17.9

I am sharing my conversation with Samantha Daily from her podcast, Make Shift Happen. Now, she was on

1:23.9

my podcast as well. So if you haven't listened to that episode, definitely do so.

1:28.8

She has a great podcast.

1:34.2

And this is where we talk about the hard truth that a lot of online entrepreneurs are facing right now.

1:38.9

And that is showing up, posting, pouring the effort into your content, but still not converting.

1:39.8

Why?

1:40.9

Why is that?

1:44.9

And as you know, if you've been in my world for any amount of time, it's usually because of two things. It's because your messaging and your positioning, not your content,

1:49.6

not your visibility, is what sells. And so in this episode, I walk Samantha and her audience,

...

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