From Hayley Paige to Cheval. Sued for the rights to your own name? Say Yes to the Dress star shares secrets to navigating the lawsuit that almost erased her identity
Trading Secrets
Audioboom Studios
4.9 • 5.8K Ratings
🗓️ 5 June 2023
⏱️ 71 minutes
🧾️ Download transcript
Summary
Cheval’s advanced and diverse experience in the bridal industry made her one of the most sought after luxury bridal designers in the world, earning her opportunities to dress female icons such as Carrie Underwood, Chrissy Teagan, and Dove Cameron. After a decade of working her way up in the industry, Cheval found herself in the legal hot seat after being sued by her employer to gain control of what she believed was her own brand and social media accounts, forcing her to give up much of her hard work she had put in throughout her career. She made the ultimate boss pivot and decided to utilize her entrepreneurial skills to create her own brand under the name Cheval, a powerhouse advocate for artists and creatives.
Cheval gives insight to how much she identified as a wedding dress designer and looking at “former” wedding dress designer as a new chapter, how having your name with the signature line behind a design in bridal makes it a lot more special, why reputation is important, and why the secret sauce is the human connection. Cheval also reveals that Say Yes to the Dress and her former employer are separate from each other, the behind the scenes of her lawsuit, how she is able to utilize her talents in the shoe industry, and the non-profit organization she started, A Girl You Might Know Foundation, that supports young females & creatives during the formative times in their careers. Which element was the hardest to overcome? What does being head of design entail? Which shoes are the most successful? How much has gone into her legal battle?
Cheval reveals all that and so much more in another episode you can’t afford to miss!
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Host: Jason Tartick
Co-Host: David Arduin
Audio: Declan O’Connell
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Transcript
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| 0:00.0 | Welcome back to another episode of Trading Secrets. |
| 0:16.4 | I am your host, Jason Tartik, and I am trying a new segment out here, guys. |
| 0:20.7 | We're going to call it the pre-market trading segment, right? |
| 0:23.8 | We ring in the bell. |
| 0:25.4 | That is the market session. |
| 0:27.0 | That's Trading Secrets Trading Time. |
| 0:28.8 | We have our main guest on, and then of course we do the recap with the curious Canadian. |
| 0:33.0 | But here's what I'm thinking for the pre-market trading segment. |
| 0:35.9 | I'm thinking I'll give you a quick synopsis of what you can expect from our guest in this |
| 0:40.9 | episode. |
| 0:41.9 | I'm thinking I'll give you maybe one or two things that you need to know about what's |
| 0:45.5 | happening in the investing world or the economy. |
| 0:48.6 | And then if you want, I mean, I ask for numbers from my guests. |
| 0:53.0 | Why don't I come on and every week give you some numbers? |
| 0:55.6 | Maybe the best deal I did. |
| 0:56.9 | Maybe some money I lost in the market. |
| 0:58.8 | Maybe a trade that went really well. |
| 1:00.5 | I don't know. |
| 1:01.5 | Maybe something I'm working on. |
| 1:02.5 | I'm thinking about doing that. |
| 1:04.1 | What I need from you guys is to go in the Apple, give me five stars, and let me know if |
| 1:09.2 | you want me to a, keep the pre-market trading segment around, and be specific numbers I |
... |
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