From Gaming to Empowering Men Through Fashion (Ft. Alex Costa) | S3 E1

Full-Time Influencer Podcast

Tina Lee

Education, Business, Entrepreneurship, Marketing, How To

5 • 673 Ratings

🗓️ 25 January 2023

⏱️ 74 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you bringing value to the content you create? Today I’m sitting down with Alex Costa (@alexcosta), a men's fashion content creator & entrepreneur, as he shares his journey from starting out as a content creator on YouTube to honing his niche in men's fashion, his thoughts on short-form content & the changing landscape of Youtube, and his ultimate goal of building his own online media and growing his various businesses in the future! Let’s dive in…

Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers so you can also do what you love for a living!

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📲 Follow Alex Costa's Socials HERE!

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Timestamps:

(1:57) - Alex's content creator journey, online presence, & confidence

(16:41) - Niche switch, brand partnerships, & audience expansion

(32:40) - Alex's 3 business ventures, "shiny object syndrome", & Forte growth

(38:28) - Alex's role in his businesses & partnership approach

(42:45) - Alex's future empire vision & online presence impact

(54:22) - Consistency is key to staying in the game!

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Don't forget to follow the Full-Time Influencer on: Instagram | YouTube

Transcript

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0:00.0	Ever wonder what it's like to be a full-time influencer and run three brands at the same time?
0:05.5	Well, Alex Costa does exactly that, and I had the pleasure of sitting down with him to talk about
0:10.5	how he amassed over 7 million followers across his social media channels, built three successful
0:16.8	businesses, and make 7 figures as an influencer. Alex shares his thoughts on short form video content and how YouTube is changing as a platform.
0:25.6	He also shares what the behind-the-scenes of his various businesses look like and talks about how he envisions building an online media empire and potentially stepping away as a face of this empire one day.
0:42.2	This was a fascinating conversation with Alex and I know you'll enjoy it as much as I did.
0:49.0	It's interesting because I owe my career to these men who are maybe sometimes scared of asking their friends or their parents about hair advice or fashion advice or grooming advice.
0:53.7	And they're like, how do I do my beard on YouTube?
0:57.1	And then they find me.
0:58.2	So, you know, it's been great in that, in those terms.
1:02.5	But I feel like guys have a long way to go.
1:05.6	Yeah.
1:06.0	Yeah.
1:08.2	Welcome to the full-time influencer podcast.
1:10.7	I'm your host, Tina Lee, and I'll be sharing industry knowledge and social media tips through weekly interviews with established creators and Q&A sessions.
1:18.3	Our goal is to help you decode social media, become a full-time influencer, and do what you love for a living.
1:24.3	Let's dive in.
1:26.6	Hi, I'm Alex Gosta. I'm a men's fashion content creator and entrepreneur.
1:30.7	I own a few businesses and I'm very, very active on social media at the moment.
1:35.8	You have built an epic brand that spans across Instagram, TikTok, YouTube, 3.7 million
1:42.1	on YouTube, right? 1.8 on Instagram, 1.4 in TikTok. Plus, you have a hair care line,
1:47.5	skincare line, clothing line, and you have a course, and you have a membership. Is that right? Did I cover
	...

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