From Foster Care to a Self-Made, Self-Funded Fine Jewelry Company, with Alexis Russell, Founder of Alexis Russell Jewelry
Dear FoundHer...Real Founder Stories for Women Small Business Owners
Lindsay Pinchuk
4.9 • 1.1K Ratings
🗓️ 11 June 2024
⏱️ 51 minutes
🧾️ Download transcript
Summary
“Alexis Russell Jewelry is one of the most special things that I’ve ever created beyond my children and continuing to share that with the world, not just through the jewelry, but through my actual personal story—which ties in so beautifully to the jewelry and what it means—I think that’s a really important and valuable mission for me right now.”
In this episode, Alexis Russell shares her journey from a challenging start in the foster care system to becoming the founder of Alexis Russell Jewelry. Her story is one of resilience, creativity, and authenticity, transforming personal adversity into a celebrated brand known for its unique rough diamond and gemstone designs.
Alexis discusses the importance of staying true to her values, the significance of her materials, and how they mirror her life’s journey—imperfect yet beautiful. She emphasizes the role of customer connection and employee well-being in her business, highlighting her commitment to creating meaningful, resonant jewelry.
This episode is a testament of how personal stories can shape and drive entrepreneurial success, offering valuable insights into building a brand that genuinely reflects one’s journey and values.
Quotes
- “I found that, much like our own lives, each stone holds a story. The imperfections, flaws, and unique characteristics found in these stones hold tremendous beauty and wonder if only one is willing to see it. I like to think that Alexis Russell offers people what we offer these stones: a place where we all belong and are inspired to shine.” (02:33 - 02:55 | Alexis Russell)
- “Let life surprise you. That doesn’t mean take your hands off the wheel and go nuts, right? But if you truly are working hard in the direction of your dreams, the universe is going to give back… Don’t be afraid to fail, because in most cases, you’re probably going to succeed.” (46:15 | Alexis Russell)
Connect with Alexis Russell:
https://www.instagram.com/alexisrusselljewelry/
https://www.alexisrussell.com/
Grab Lindsay’s JumpStart Your Business Blueprint from last week's episode:
https://lindsaypinchuk.myflodesk.com/11stepsforbusiness
Grab Lindsay’s Reels Cheat Sheet + Social Media Challenge. CLICK HERE
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Transcript
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| 0:00.9 | Hi, it's me, Lindsay Pinchuk, host of Deer Found Her. |
| 0:04.4 | Today's episode of the podcast is the epitome of why it's important to share your story. |
| 0:09.0 | Because as you'll see in a few minutes, Alexis Russell's story is a metaphor for her incredible jewelry company and her business journey. |
| 0:16.5 | Not only is it important to share your story once, but it's important to keep sharing it and in different ways, which is why our next Deer Found Her Live virtual event is going to be designed to do just this. |
| 0:28.6 | Deer Found Her Live are our events where we give you the opportunity to build your own network with resources, support, and mentorship, both in person and online. |
| 0:40.4 | On June 21st is our next live virtual event. We're going to talk about how to make a reel for your small business and why |
| 0:45.3 | reels on Instagram are important for growth. We're going to show you how to make a reel about your |
| 0:50.3 | story. And then you're going to have the opportunity to connect and brainstorm with other women in attendance about your real strategy and how to share your story. And then you're going to have the opportunity to connect and brainstorm with |
| 0:54.2 | other women in attendance about your real strategy and how to share your story on Instagram. |
| 0:59.7 | You can click the link in our show notes to RSVP to join us. And now on to today's episode. |
| 1:07.4 | Today's guest has never shared her story before. And as you'll see in a moment, it's a tough |
| 1:13.2 | one to share. |
| 1:14.5 | But I told Alexis Russell of Alexis Russell jewelry that her story is what sets her and her |
| 1:21.4 | company apart from every other jewelry business. |
| 1:25.0 | And now that she's shared it, she needs to continue to share it over and over and over |
| 1:30.3 | with anyone who will listen. |
| 1:32.4 | I honestly believe that this is going to be an inflection point for her company and I am |
| 1:37.2 | beyond honored that she trusted me to share her story first. |
| 1:41.7 | As Alexis shared with me prior to today's episode, and this is a quote |
| 1:47.2 | from her, as the founder and designer of Alexis Russell jewelry, it strikes me as how far I've come |
| 1:52.9 | from my early days when life wasn't always so sparkly for me. Much like a diamond, it was the ongoing |
| 1:59.0 | pressure experienced throughout my early life that |
... |
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