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Girlboss Radio

From Fashion Editor to Beauty Brand Founder with Saie's Laney Crowell

Girlboss Radio

Girlboss Radio

Entrepreneurship, Business, Careers

4.41.9K Ratings

🗓️ 28 May 2024

⏱️ 34 minutes

🧾️ Download transcript

Summary

Discover the all-new Adobe Express mobile app, including Adobe Firefly generative AI technology—now available on iOS and Android. Head to adobe.com/express or your app store to download today. "I'm incredibly persistent. And I have a pretty high threshold for being uncomfortable. And that's definitely what I credit my success with," says Laney Crowell, who founded the natural, clean beauty brand Saie, which is a Sephora staple and viral sensation. But Laney never thought she'd start a beauty brand. She was the assistant beauty editor at Lucky magazine (and also had stints at ELLE and StyleCaster), she went through seven rounds of interviews (!!!) to be Anna Wintour's assistant, and then started her own blog, The Moment. Saie Beauty was born out of her modest but loyal following and has grown into a clean-beauty darling. The brand has nearly tripled its business in the US from 2022 to 2023, and in 2023, Saie’s social community grew 134% year-over-year. Plus, there are more than 2,000 ingredients Saie refuses to use in their products. On today's episode, Laney talks about the importance of action (even if you don't have all the answers yet), whether or not she experiences imposter syndrome (the answer might surprise you) and why we should all have "expanders" in our career. New episodes of Girlboss Radio drop every Tuesday. Never miss an episode by subscribing here: girlboss.com/pages/girlboss-radio-subscribe. In The Life Planner Class, Jésabel DC, a digital organization expert, will show you how to win back up to 40 hours of free time every month through techniques like time-blocking. Learn more and enroll at: course.girlboss.com/courses/the-life-planner-class. Sign up for Girlboss Daily, our must-read morning newsletter, at girlboss.com/newsletter. You'll get A+ career advice, dream job postings, free coffee every Friday and a few emojis (because we’re fun like that), delivered right to your inbox. Looking for your next dream employee? Post your open role on our Girlboss Job Board at jobs.girlboss.com.

Transcript

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0:00.0

Hey, it's Cheska, Girl Boss's social media specialist.

0:05.0

Yep, I'm the one behind your favorite unhinged cat memes on our Instagram.

0:09.0

On top of running Girl Boss's social media, I also juggle managing socials for my sister's small business and growing

0:15.6

my own social presence.

0:17.1

I need to be ready to shoot, edit, design, and schedule all of my content in a moment's notice,

0:22.4

even if I'm on the go.

0:23.8

Thanks to the Adobe Express mobile app, now equipped with Adobe Firefly Generative AI

0:28.9

technology, my social media content game has never been better. It has all the tools I need in one place

0:35.4

right at my fingertips. With Adobe Express, I can do anything from generating captions for

0:40.9

real to editing Tik-Toc or perfecting my photos with AI tools

0:44.8

that help me remove backgrounds, create professional quality graphics, and add in fun

0:49.6

text effects. Collaboration has also never been easier as I can now invite people from the

0:54.8

Girl Boss team to seamlessly co- edit, review and comment on my posts in real time.

1:00.0

Once they're ready for the feed, I can use the content scheduler to post them for later.

1:04.5

And did I mention I can do all of this from my phone? The Adobe Express mobile app is like having a social media

1:11.0

assistant in my pocket. I've gotten so much time back in my day and my

1:15.3

posts have never looked better. Discover all of the creative possibilities at Adobe.com

1:20.4

forward slash express. That's Adobe.

1:23.0

Adobe.com forward slash express or head to your app store to download today. Welcome back to Girl Boss Radio. Say is arguably the coolest

1:37.8

girl beauty brand on the market. They are one of the first to do makeup

1:41.6

that is clean and packed with ingredients that act like skin care.

1:44.7

Its packaging is recyclable or biodegradable and certified climate neutral.

...

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