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The Exit - Presented By Flippa

From Events to Entrepreneurialism with Eleonora Rocca

The Exit - Presented By Flippa

The Exit - Presented By Flippa

Technology

5.0420 Ratings

🗓️ 11 July 2022

⏱️ 22 minutes

🧾️ Download transcript

Summary

This week our host Steve McGarry sits down with Eleonora Rocca, the Founder of WomenX Impact and Co-Founder and Chief Marketing Officer for Horizone Group. The two start the show talking about her background in entrepreneurialism, and how creating a blog was at the beginning of it all. They talk about what it was like for her event brand Digital Innovation Days to grow at the rate that it did, and how the initial conversation about exiting began. Eleonora talks about the importance of really knowing your numbers in and out, and the details about your business that you may not always concern yourself with but might be very valuable to those interested. Eleonora Rocca founded the annual Digital Innovation Days Event (Former Mashable Social Media Day) in Milan in 2014, which is now one of the largest Italian events about Digital Marketing, Social Media, and Innovation Topics. Eleonora is also the Co-Founder and Chief Marketing Officer for Horizone Group, which is a marketing company that provides strategic counsel on their clients’ marketing and brand strategies. Instagram @Eleonora__rocca - https://www.instagram.com/eleonora__rocca/ Instagram @Womenximpact - https://www.instagram.com/womenximpact/ Website - https://www.womenximpact.com/en/ Website - https://www.horizone.group/ The Exit Meetups - https://flippa.com/the-exit-meetups/ -- The Exit—Presented By Flippa: A 30-minute podcast featuring expert entrepreneurs who have been there and done it. The Exit talks to operators who have bought and sold a business. You’ll learn how they did it, why they did it, and get exposure to the world of exits, a world occupied by a small few, but accessible to many. To listen to the podcast or get daily listing updates, click on flippa.com/the-exit-podcast/

Transcript

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0:00.0

Hello, and welcome to the Exit presented by Flippa, the world's largest marketplace

0:04.1

to buy and sell online businesses and startups.

0:06.4

The Exit is a 30-minute podcast featuring amazing entrepreneurs who have been there and

0:10.0

they have done it.

0:11.1

The Exit talks to operators who have bought and sold businesses of all different sizes.

0:14.8

You learn how they did it, why they did it, and get exposure to the world of Exits.

0:18.8

It's a world occupied by a small few, but accessible to many.

0:22.9

Now in this episode, I sit down with Elinora Roca.

0:26.2

She's the founder of Women X Impact and a fantastic serial entrepreneur.

0:31.3

We walk through her Exit of daily innovation days, an event, business, and it is a really

0:38.0

incredible story about how she met the acquiring company and the journey of scaling that business.

0:45.6

What she's doing now is really inspiring around the Horizon Group and also the Women X

0:51.2

Impact.

0:52.3

So without further ado, let's sit down and have a great conversation here on the Exit

0:56.8

with Elinora Roca.

1:09.0

All right, what is up, everyone?

1:10.9

Today, I am joined by Elinora Roca, and she is currently the co-founder and chief marketing

1:17.0

officer at Horizon Group, and also the founder and managing director at Women X Impact.

1:22.4

How you doing, Elinora?

1:23.4

Very good.

1:24.4

Very good.

1:25.4

Thank you.

...

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