From Dud to $250k Per Month: How Justin Turned A Failed Project Into Over $2m Per Year

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 19 March 2018

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Guest Information

Facebook: https://facebook.com/kidsnsuch

Twitter: https://mobile.twitter.com/kidsnsuch

Website: https://www.kidsnsuch.com/

Email: [email protected]

Guest Bio

Justin Dyson is the proud founder and owner of Kids N' Such, a physical products brand selling useful items for babies and their parents, such as nursing covers, bibs, and baby carriers. He runs the company entirely from the comfort of his own home.

Show Notes

Justin Dyson knows how to turn a failed launch into something really strong. Here’s how he did it:

Keep looking forward. After a trademark notice halted sales of a product, Justin decided to just have Amazon destroy the remaining units. He started from scratch, going back to the drawing board and pushing through.

He came up with new products that sold well and complemented each other. Instead of dwelling on the past, he looked to his talents and drive and went for it.

Focus on what works. Justin’s found that making more money can amplify pre-existing mistakes. When his business started taking off, he had more money to throw at advertising…

...which meant more money lost on failed advertising campaigns. He then honed back in on what worked well for him (PPC ads, making products that complement existing offerings) and made the business grow more that way.

Make products that solve problems. When Justin’s revenue started to flatten, he looked to what his competitors were saying about their products online, and the comments that their customers would post. That gave him a lot of great information to build products that worked for his audience.

Those products are things that solve your customers’ problems. It’s one thing to make something with nifty-sounding features, but if you want your physical products business to really take off, you need to make things that make people’s lives better in a tangible way.

Key takeaways:

Keep looking forward
Focus on what works, and
Make products that solve problems

Connect with Todd

Find out more about Justin’s company, Kids N’ Such, at https://www.kidsnsuch.com/.

On Facebook
On Twitter

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

Transcript

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0:00.0	We need to find a purpose and we need to find something that people who buy our products,
0:04.0	they want to buy from us again.
0:05.4	Why are they even coming here?
0:06.7	Trying to answer that question.
0:08.5	And so when we launch those next two products, we really try to pay attention to like,
0:11.6	what does a customer want?
0:17.3	You're listening to Freedom Fastlane presented by Capitalism.com.
0:21.5	This is the show about building businesses and investing the profits so that you can live life on your terms.
0:29.3	And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.
0:42.2	Oh, hey, Fastlaners.
0:43.1	What's up, guys?
0:45.5	Ryan Daniel Moran here.
0:46.6	Welcome to the show.
0:50.0	Hey, today we're going to be joined by Justin Dyson.
0:57.3	Justin runs a physical products brand called Kids and Such, which is mostly based on Amazon.com and does a few million dollars a year and has allowed he and his wife to be
1:03.5	full-time entrepreneurs, full-time parents.
1:06.6	And I wanted to bring him on the show because I wanted to tell you his story.
1:10.9	Because Justin has been an interesting case where he's dealt with a lot of roadblocks and
1:16.6	challenges like all entrepreneurs do.
1:18.9	But in particular, his first go at this didn't go so well.
1:24.8	Now, today, Justin is part of our back room, and he's building a $10 million empire,
1:30.9	which is the focus of the backroom, getting to $10 million and beyond and being ready to sell
	...

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