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We rushed it into the marketplace and in a few markets we had problems with the product quality.

It was sort of cloudy and hazy.

Back in 1992, David Novak had just taken a big swing as an executive at Pepsi, the launch of Crystal Pepsi. It was a clear cola, no color, and clear drinks were very on trend at the time, but one

problem. Some of the bottles coming off the line were neither crystal nor clear. In fact, they were cloudy. So Saturday Night Live did a

spoof on Crystal Pepsi and basically made it Crystal gravy. So it was like

they showed that we had Van Halen was our music and we show the the

Pepsi being poured or they showed the Pepsi being poured and out comes gravy on the

smashed potatoes you know it was, it was pretty embarrassing.

We're hungry for something different.

Crystal gravy. You've never seen a gravy like this.

And you know what really made me sad about this was that the idea was huge because everybody did want to try it and it

wouldn't have been so different. I think that product would have been a huge hit and

it would still be on the marketplace, but it didn't last very long.

I learned from that lesson the importance of really listening.

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