From Burned Once to Built Right: Relaunching a Tech Startup the Smart Way with Rachel Dove

Entrepreneurs on Fire

John Lee Dumas

Business, Careers, Entrepreneurship

4.8 • 4.1K Ratings

🗓️ 16 March 2026

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Rachel Dove is the founder of Dungeons Not Dating, a platform helping players find tabletop parties. After setbacks and a beta year, she rebuilt, learned to code, and relaunched with a waitlist-first growth strategy.

Top 3 Value Bombs

1. Traction is behavior, not enthusiasm. Likes and compliments don't equal conversions or retention.

2. Setbacks are data; they reveal skill gaps and show you exactly what to improve before your next move.

3. Ownership is freedom. Technical literacy changes your leverage, your confidence, and your outcomes.

Check out Rachel's website and join the waitlist - Dungeons Not Dating

Transcript

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0:00.0	Who's ready to rock today, Fire Nation. JLD here and welcome to entrepreneurs on fire, brought to you by high level, the all-on-one sales and marketing platform.
0:11.0	Today we'll be talking about going from burned once to built rights, relaunching a tech startup the smart way.
0:16.7	To drop these vibe bombs, I brought Rachel Dove, New Fire Studios.
0:20.5	Rachel is the founder of Dungeons Not Dating, a platform helping players find tabletop
0:25.2	parties. After setbacks and a beta year, she rebuilt, learned to code, and relaunched with
0:30.8	a weightless first growth strategy. Instead, we talk about validation versus vulnerability.
0:35.6	We talk about the moment of being taken advantage of learning to code to change a game. And oh, so much more. And a big thank you for sponsoring
0:42.3	today's episode goes to racial and our sponsors. Starting your own business can be really
0:47.4	intimidating. And that's why I love tools that don't just help you do more, but actually make
0:51.5	everything simpler. Start your business today with the industry's
0:54.3	best business partner, Shopify, and start hearing, sign up for your $1 per month trial today at
0:59.7	Shopify.com slash on fire. Go to shopify.com slash on fire. Stop duct taping your business together.
1:09.1	High level runs your website, your funnels, email, automation,
1:12.0	scheduling, payments, and memberships all in one place. And when you sign up at high-levelfire.com,
1:16.9	you get a 30-day free trial, plus my exclusive bonus stack that includes weekly office hours
1:21.7	with me and much more. Visit high-levelfire.com. High level fire.com.
1:29.6	Rachel, say what's up to Fire Nation
1:32.3	and share something that you believe
1:34.4	about becoming successful
1:35.7	that most people disagree with.
1:38.9	All right.
1:39.6	Well, what's up, Fire Nation?
	...

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