From Bankrupt to $100k/Mo In 6 Months: How I'm Rebuilding My Old Business
Capitalism.com with Ryan Daniel Moran
Capitalism.com
4.8 • 793 Ratings
🗓️ 9 December 2024
⏱️ 47 minutes
🧾️ Download transcript
Summary
In 2013, I started a company with $600 and I sold it 4 years later for $16 million.
Well, after reacquiring the company that was run into the ground, we just hit $100k/month AGAIN in my old brand, Sheer Strength Labs.
In this podcast, I want to share what we're up to and the lessons we're learning from the process.
If you want to build your own million dollar brand, head to https://capitalism.com/playbook to download the Free Playbook to start on your own road to $1M and beyond.
To get on the waitlist for the Capitalism Accelerator, head to https://capitalism.com/launch
Connect with me on Instagram at https://instagram.com/ryandanielmoran
Timestamps:
(0:00) - How I Got Back To $100K/mo
(3:30) - Getting Back To The Basics
(13:00) - Starting From Scratch
(16:00) - How We Hit A Big Launch
(20:00) -Lessons I’m Learning 10 Years Later
(24:00) - There Is No Replacement For Building Audiences
(30:00) - Moving Forward And What’s Next
Transcript
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| 0:00.0 | Hey guys, Ryan here and I Got News. My old brand that I sold back in 2017 for $16 million and then was bankrupt a couple years later. And then I bought back for pennies on the dollar and then was doing almost no sales is now back over $100,000 a month |
| 0:24.6 | in sales. The last 30 days have been the first time that we've passed $100,000 per month |
| 0:30.7 | in sales since I took the company back. Now if you're new here, here's how we got to this point. |
| 0:36.6 | In 2013, I started a company with my friend and business partner Matthew, and we were selling |
| 0:42.5 | supplements on Amazon. |
| 0:43.9 | We started it with $600, and we took that to a $16 million valuation four years later, and |
| 0:50.1 | we sold it to a private equity group. |
| 0:52.2 | But we didn't get that full $16 million up front. |
| 0:56.8 | We had some money that was carried over in the deal, and we also had some equity still on the |
| 1:02.9 | table. When all was said and done, we got $10 million about to split between the two of us. |
| 1:09.8 | However, a few years after we sold the company, the big |
| 1:14.0 | private equity group that we thought was going to take the business to $50 million or $100 million, |
| 1:19.1 | they bankrupted the business. Why? Well, that's a story for another day. But let's just say that |
| 1:25.1 | this group probably should not have been trying to run |
| 1:29.2 | e-commerce businesses. However, I got the opportunity to buy the business back and I bought it back |
| 1:36.3 | for pennies on the dollar. It was a scuffle out of the gate, but about seven or eight months ago, |
| 1:43.1 | the team and I started changing what we put our focus |
| 1:46.1 | into, and now the business is back over $100,000 per month. So today I'm going to share with you |
| 1:52.7 | what we did. I'm going to share with you the test that we ran that worked, the ones that didn't |
| 1:58.1 | work. I'm going to share with you the strategies that are working better |
| 2:01.8 | today than they did 10 years ago. In fact, that's the thing that has amazed me the most, |
| 2:07.2 | is that the strategies that built the company 10 years ago are the same one that's taking it |
... |
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