From Back Porch Family Business to CEO: The Journey of Daniel Laudon and Nature's Warehouse

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 24 April 2023

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Daniel Laudon's parents started a natural health business on their back porch, and got all of their children involved. Between limited finances and their mom’s skepticism of western medicine, seven children were born and raised with precious few doctor’s visits. Except for the twins, which came at the end, all of them were born at home using midwives that specialized in natural childbirth. None of us were given a pacifier and from our earliest years we were fed what nature produced.Daniel eventually became the CEO of the business, Nature's Warehouse. In this podcast episode, you will learn:The backstory of Nature's Warehouse and how the company was created based on Daniel's family's background in natural health.The company's approach to product selection, customer education, marketing strategies, and target audience.The importance of choosing high-quality products, supporting small farmers who share their values, and taking responsibility for one's own health and wellbeing in the growing trend of natural health.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:16.0	As we are entering 2023,
0:19.0	we're all looking at ways that we can enhance our lives,
0:22.0	get healthier, and just do better.
0:25.0	And my guest today is somebody who can tell us all about that with his experience as
0:29.8	CEO of a company, Guide to Alternative Products,
0:33.2	Naturopaths, and all of the great things
0:35.2	that come with that.
0:35.9	So Daniel, thank you so much for being here today.
0:38.7	Thank you for having me.
0:40.0	Absolutely.
0:41.2	So I'm really interested. your journey is not necessarily the typical journey to
0:45.7	entrepreneurship. So I'd love for you to share your backstory with our audience and how you became the
0:51.3	CEO of Nature's Warehouse?
0:53.3	Well, I'm second generation.
0:56.4	So I was not in this industry at all.
1:00.2	I was a project engineer for our company and my parents wanted to retire. It's a hard business to sell because it's a passion driven business.
1:09.0	So, you know, people call us instead of going to the doctor, you know, they're sick, they wake up sick, their kids sick, and they don't want to get it on antibiotics. They want to go natural route or something like that.
1:22.5	That's when we get the phone call and passion on
1:25.0	that responsibility and that passion is,
1:28.0	you know, different than just selling mom and dad a hardware store.
	...

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