Imagine stepping away from a promising athletic career to catapult yourself into the whirlwind of tech entrepreneurship. That's exactly what Susan Coelius Keplinger, a luminary in the startup world and one of Fortune's top-ranking businesswomen, accomplished. In our conversation, she unfurls her narrative of leaping into the tech scene with her brother and the evolution from successful startup to wise consultant, leaving us with priceless lessons for intentional living and the nuances of life's pivot points.Susan's candid storytelling brings to life the tenacity and resilience needed when navigating the entrepreneurial landscape, especially as a woman in tech. She shares an intimate glimpse of clinching a pivotal deal just moments before her second child's birth, embodying the unpredictability and gratification tied to the entrepreneurial spirit. Our discussion travels through the significant milestones and critical decisions that mark the journey of a business, from inception to sale, and the strategic interim of consulting, laying bare the thought processes that shape success.As we explore the transformation of marketing in the digital era and the embrace of global, remote teams, Susan offers a treasure trove of insights. Her expertise sheds light on the role of clean data, the potency of platform algorithms, and the integration of systematic tools to streamline remote operations. We also touch on her philanthropic efforts, addressing societal challenges like the housing crisis in Maui and advocating for diversity in tech, culminating in a powerful philosophy of crafting a life unrestrained by the norm, inspiring listeners to forge their own paths with courage and creativity.We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!