Sports is interesting because it's the great aggregator. I talk to founders all the time and one of things I'm

cautioning about is how is what you are doing making this better. It's an extraordinary piece of technology because

for the first time you understand the speed, you understand the ability of the athlete.

A lot of people are sort of building technology without understanding how does this actually enhance the storytelling experience?

This is incredible. This is amazing. I have absolutely no idea what the applicable value of this is.

We're seeing the purest version of the human experience of what

can the human body actually accomplish? Exactly one week ago the 2024 Paris Summer Olympics kicked off.

Bringing in an estimated 10 million plus people the city

that of course included over 11,000 athletes who have begun competing across 32 sports, including four new editions,

bring dancing in its first games, plus skateboarding, sport climbing, and surfing,

making their second appearance. And of course, there are a few events that bring the world together quite like the Olympics.

So as we all watch an awe there's a reason why people are talking about the Bunny Hopping

Fencer or the 11 year old skateboarder or can Yuji the sharp shooter with a lot of swag.

There's also a reason why you might not recognize the name Nathan Adrian but you almost certainly know the name

Simone Biles, even though they're American Olympians who have earned the exact same

medals in their Olympic careers, because the Olympics is as much about excellence as it is about story.

And that's precisely what we discuss today with Charlie Ebersol.

Charlie has long been immersed in athletics, co-founding the Alliance of American Football and Infinite Athletes,

where they're building products ranging from AI injury detection to bespoke broadcasting technology.

Carly also happens to be the son of Dick Ebertsol, the longtime chairman of NBC Sports,

where he produced 19 Olympic Games, and is also credited with the creation of NBC's

Sunday Night Football, which as of 2023 had over 20 million average

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