From $80k To $500k: How Jenna Uses Tiny Facebook Groups To Sell Tons Of Product

Capitalism.com with Ryan Daniel Moran

Capitalism.com

Entrepreneur, Amazon, Lifestyledesign, Investing, Startup, Ryandanielmoran, Finance, Cashflow, Freedomfastlane, Lifestyle, Business, Passiveincome, Financialfreedom, Entrepreneurship

4.8 • 793 Ratings

🗓️ 9 April 2018

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Show Notes

This week we chatted with Dr. Jenna Zigler, who runs Eye Love, an eye care and sunglasses company, with her husband Dr. Travis Zigler They’ve scaled it quickly, with an awesome $500,000.00 revenue earned in December 2017 alone.

We wanted to share what Jenna learned along the way. We’ve summed it up in three actionable tips below:

Create an online community for product targeting. Trained optometrists, Jenna and Travis wanted to start selling their own products, instead of those from other companies. They listened to what their patients had to say about their eyes, and then launched a Facebook support group for dry eye syndrome.

Although that Facebook group started tiny, it has ballooned over the years to over 400,000 members! They now have a huge audience, from whom they can get product ideas and to whom they can advertise their new product offerings.

Focus on providing value to people. Jenna and Travis want to make people’s lives better. While they are delighted to be making a profit off the work they’re doing, they make products specifically to help people with vision issues.

There are millions of people with dry eye syndrome, which gives them a number of daily issues. Jenna and Travis are delighted that the products they make helps them manage this condition.

Find a way to tap into a giving mindset. It can be easy to approach business as a means to “take”, to get what one wants out of life.

But to sustain your passion for your work, you need to connect it to a giving mindset. By focusing on how you can make life better for others, you make your own life more meaningful.

Jenna’s and Travis’s giving mindsets stems from their passion to fight preventable blindness, which affects over 700 million people around the world. They make trips every year to help people with vision issues directly, and also contribute a portion of their profits to fight preventable blindness in South Carolina and Jamaica.

We hope you enjoyed hearing about Jenna’s experience as an entrepreneur!

Key takeaways:

Create an online community for product targeting
Focus on providing value to people, and
Find a way to tap into a giving mindset

Connect with Jenna

Learn more about Eye Love at https://eyelovethesun.com/.

On Facebook
On Twitter

Connect with Ryan

Find more amazing podcast discussions on FreedomFastLane.com.

Transcript

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0:00.0	You can have a lot of money and you can have all these nice things, nice cars and nice houses.
0:06.6	And that's all well and good.
0:08.6	And if it's important to you, then by all means have that.
0:13.2	But when you really see the face of somebody who you've helped, you realize that you don't need all of the stuff.
0:26.2	You're listening to Freedom Fastlane presented by Capitalism.com.
0:30.6	This is the show about building businesses and investing the profits so that you can live life
0:36.2	on your terms.
0:38.4	And now your host, the future owner of the Cleveland Indians, Ryan Daniel Moran.
0:50.1	Hey, Fastlaners, Ryan Dangerous Moran here.
0:53.7	Welcome to Freedom Fastlane. Hey, look, I've done hundreds of interviews and hundreds of podcasts over the years. And I'm not going to lie, this one of my favorites I have ever done. So today I'm going to be joined by Jenna Ziegler.
1:10.4	Jenna and I met at one of the amazing conferences a few years ago.
1:16.4	She then became a backroom member, which is my mastermind for getting over a million
1:23.0	dollars a year, scaling towards 10 million, getting ready to sell and investing the profits. So that's what
1:29.6	we do in the back room. The whole purpose is to build a business that you can sell for seven or
1:35.5	eight figures and then invest so that you never have to work again. And Jenna just took off like a
1:42.1	lightning bolt. She and her husband started really taking action with the things
1:47.3	they were learning inside the group. And the results in their business were fantastic. So they've told
1:53.8	me at other times that they quickly went from $80,000 a month to over $200,000 a month. And they had their best month just a little while ago
2:05.7	at almost half a million dollars a month. And Jenna talks all about exactly how they did this
2:11.4	throughout this interview. But the thing that really struck a chord with me was something
2:17.3	that she talked about,
2:18.3	about how she stays energized in her business.
	...

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