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Dear FoundHer...Real Founder Stories for Women Small Business Owners

From $300 to 7-Figures and All of the Lessons Along the Way, with Ellen Yin, Founder of Cubicle to CEO

Dear FoundHer...Real Founder Stories for Women Small Business Owners

Lindsay Pinchuk

Pivot, Bobbi Brown, Marketing, Entrepreneur, Ceo, Women In Business, Careers, Entrepreneurship, Foundher, Business, Business Owner, Female Founder, Small Business

4.91.1K Ratings

🗓️ 2 May 2023

⏱️ 55 minutes

🧾️ Download transcript

Summary

“That first paycheck changed my life,” says Ellen Yin, founder of Cubicle to CEO. A course creator with over 10,000 students, Ellen quit her corporate marketing job five years ago, and from bootstrapping her first $300 client, she has amassed $1.5 million in revenue at just age 27, in large part by knowing when to pivot. Come on in and meet Ellen!


Today’s top takeaways:


  • Sometimes you have to scale back in order to move forward
  • Different seasons call for different priorities
  • Show up and serve your community
  • Be willing to experiment and learn from your mistakes like a scientist would
  • Start by doing one thing and seeing where it leads


Quotes

• “I go all out and cut the safety cord each time because…it's easy to fall back into my comfort zone.” (20:11-20:21 | Ellen)

• “Sometimes you have to pull back and take away in order to move forward.” (21:24-21:28 | Lindsay)

• “You have to choose in different seasons what you're going to prioritize.” (23:52-23:56 | Ellen) SM Quote

• “We've spent years showing up for our community every single Monday, pouring our own time, our team's labor and money and everything…Now when we finally are able to monetize that platform, it almost feels like a collaboration between us and our community.” (31:41-32:15 | Ellen)

• “Excellence is something you have to earn.” (34:53-34:55 | Ellen)

• “My goal has always been to use the power of storytelling to expand people's perception of what is possible and instill in them the tools they need to pursue their full potential.” (36:37-36:57 | Ellen) 


Connect with Ellen Yin

Instagram | https://instagram.com/cubicletoceo

YouTube | https://www.youtube.com/c/CubicletoCEO

Website | https://cubicletoceo.co

Instagram | http://www.instagram.com/missellenyin


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You can now work with Lindsay 1:1 to build and monetize your community through the same method she used to grow and scale her business. Fill out the form here and set up a FREE 30-minute consultation.


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Podcast production and show notes provided by HiveCast.fm


Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

Dear Founder, as you know, there's no blueprint for entrepreneurship.

0:07.3

You wear so many hats, you burn the men'side oil, you pour your heart and soul into everything

0:11.9

that you do.

0:13.1

But without a doubt, the journey is worth every single second that you put into it.

0:18.3

I'm Lindsay Pinchuk, host of theer Founder podcast. I say this because I've

0:22.7

lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly.

0:29.3

I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things

0:35.6

starting, growing, nurturing, and in some cases, even

0:39.2

selling a business. Together with some of my closest contacts, I'm here to help you find your

0:44.2

own success, whatever that means to you. The ride as a founder is the ride of your life. So come on

0:50.2

and join me for another episode that will get you one step closer to reaching your own founder goals.

0:57.1

Welcome back to another episode of Dear Founder.

1:00.2

I can't wait for you to meet today's guests for so many reasons.

1:05.0

The first of which is that I am a huge fan of her and her podcast, Cubicle to CEO.

1:11.9

Ellen Yin is one of the few podcasters I listen to every single week.

1:15.9

I never miss an episode, often taking notes along the way.

1:19.8

I joked with her before we got on today that I can't listen to her podcast when I'm out

1:24.5

and about because I have to re-listen to it in order to take the notes

1:28.0

from the conversation. Ellen's built and accomplished so much in just five years. We can all

1:33.7

learn so much from the experiences that she shares. She left corporate America and bootstrapped a

1:38.8

$300 client to six figures before pivoting and then pivoting again. And all of these pivots, it wasn't because she wasn't making money.

1:47.9

Quite the opposite, actually.

...

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