In this episode of the Marketing Secrets podcast, I had the pleasure of sitting down with Brendan Kane, a social media strategist, author, and expert in crafting viral content. Brendan has built a career helping brands and individuals achieve massive social media success. He’s the author of several books, including One Million Followers, Hook Point, and his latest work, The Guide to Going Viral. Brendan was in Boise to spend time with my team, helping us refine our social media strategy, so I took the opportunity to pick his brain and share his insights with you. During our conversation, Brendan shared his unique approach to social media strategy, which he’s used to generate over 60 billion views and 100 million followers across various platforms. We dive into the importance of choosing the right content format, understanding the contextual elements that drive engagement, and how to avoid the pitfalls that many people face when creating content for Instagram, YouTube, or other platforms. Whether you’re looking to get your first 10,000 followers or aiming for millions, the strategies Brendan shares can be applied at any level to enhance your social media presence. Key Highlights: Understanding Content Formats: Brendan explains how choosing and mastering the right format for your content is essential for consistent performance. Analyzing Performance Drivers: Learn the key factors that make some videos achieve millions of views while others get lost in the feed. Effective Use of Calls-to-Action: Discover when and how to incorporate calls-to-action within your content to increase conversions without sacrificing engagement. Adapting to Different Platforms: How to adjust your strategies for Instagram versus TikTok and YouTube for maximum impact. Maximizing Organic Reach: Tips on using paid promotion to extend the reach of your best-performing content. If you’re serious about taking your social media strategy to the next level, you won’t want to miss this deep dive with Brendan Kane. Tune in to learn how to break through the noise and build a truly engaging social media presence. Free Download - The Guide to Going Viral: https://hookpoint.com/russell Hook Point Website: https://goingviral.cc/russell Don't forget to check out this awesome deal from Mint Mobile! https://mintmobile.com/funnels And if you want to enjoy the Marketing Secrets Show ad-free, check out https://marketingsecrets.com/adfree Get 70% off on Welch Equities' retail price at wealthyconsultant.com/secrets Learn more about your ad choices. Visit megaphone.fm/adchoices