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reality radio for a really great future.

We're talking real money.

Look at that.

Another week, another French Friday comes.

I'm Don McDonald.

Welcome to Talking Real Money on Fridays for at least the next few weeks.

We are joined by Ken French, a professor from Dartmouth College, and a director at dimensional

funds with some pieces he recorded explaining various things about the investment markets.

And his explanations are so on point, and they're really easy to understand and relatively short that I thought it would be a great idea to share these.

These were originally recorded as videos, so they have an annoying music track behind them.

At least I find music tracks behind spoken word videos to be kind of annoying.

So I apologize for that.

But Professor French has a unique perspective

on risk and how you need to think about risk when it comes to managing your portfolio.

Risk is a confusing concept for many investors. Some think it's the probability

that the value of an investment will decline.

...