I have to share this really cool story because I think it's going to inspire some of you.

I'm always talking about the importance of building an email list and sometimes that can be

really frustrating or discouraging, especially when you're like, how am I supposed to build an

email list when I don't have a huge following? So I got this message from one of my marketing

Impact Academy students. Her name is Jalen. And Jalen is an artist. Her art is very inspired by

nature, enjoy, and happiness. It's very beautiful art. And she had always used Instagram to sell it.

Now she doesn't have a huge Instagram following, but she joined the marketing Impact Academy,

kept hearing me say the importance of really building your email list. Okay. So when she posted her

art to her Instagram, she would get DMs and that's where she would make most of her sales as using

the DMs such a very small percentage of your following, even if it's a small following, a very

small percentage of that small following is actually seeing your content every day. Even if they

want to, they just don't see it. And that's up to Instagram. So she knew she needed to get those

people on her email list. So she changed her approach and told her followers that if they wanted

access to her latest art, they would need to get on her email list. That was where she served her

quote VIPs. When you're promoting an email list, you have to think about like, okay, what is in it for them,

meaning like the people that are following you, like, why would they want to join your email list? Well,

Jalen told them, this is where you're going to get my limited edition art. This is the art that I'm

not making anymore of. And if you want a chance to purchase it, you've got to be on my email list.

As a result of that, she tripled her email list and every time now, she sells out her amazing art

in less than 24 hours. Maybe you're interested in art or maybe you would just like to see how

Jalen does this and how she serves her list. Either way, I recommend you go to her site so you can

learn from a student who has learned from MIA. Her website is jalenjaylnutsonknutson.com. And of

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