Welcome back to the home of the oxymoron. Evil genius. He asked the newspaper to print his obituary early so he'd enjoy it. That's like hiding at your own funeral. Yeah, a big, great gig. I'm Russell Kane. Join me to weigh in on whether the biggest players in history are more evil or genius. Becoming that rich, I'd say that is some level of genius. It also helps that it's a long time ago, right?

It's like the podcast version of telling your kids the ice cream van plays music when it's out of ice cream.

Listen to evil genius on BBC Sounds.

Hello and welcome to Tate Modern in London, where we're celebrating the cream of the crop of Britain's

museums. I'm joined by representatives from the six institutions that have been shortlisted

from the 2015 Art Fund Prize for Museum of the Year, and we'll be discussing some of the

issues I suspect may keep museum directors awake at night, such as where's the money coming

from, and how do we

get people through the doors? First, I'd like to introduce our panel of finalists. They are

Maria Balshaw, director of the Whitworth in Manchester, Diane Lees, Director General of the Imperial

War Museum London, Hugh Mulholland, curator at the Mac in Belfast. Simon Murray, Senior Director

of Strategy and Curatorship at the National Trust, who's representing Dunham Massey in Cheshire.

Deborah Shaw, Head of Creative Programming and Interpretation at the Tower of London, and

Paul Smith, Director of Oxford University's Museum of Natural History.

Well, let's start, if we could, directors, by looking at the very important question

of how you engage with your audience and indeed how you decide who your audience is or could be.

Deborah Shaw, you had such a big success at the Tower of London with blood-swept lands and seas of red that installation of thousands of ceramic poppies this year.

It was free to view, but did it translate into a greater number of paying visitors?

Well, that wasn't the purpose of doing it, but yes, it absolutely did.

I'm very pleased to say, I was pleased to say

in front of our board, of course, that it did. Interestingly, you know, we have a sort of 70, 30

split with international visitors and domestic visitors and domestic day trippers were up by 74%

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