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Welcome to the Good Stuff. I'm Jacob Schick, a third generation combat marine.

And I'm his co-host and wife Ashley Schick. We believe everyone has a story to tell.

Not only about the peaks but the valleys they've been through to get them to where they are today.

We're joined by some amazing guests who share the lessons they've learned that shape

two they are and what they're doing to pay it forward and give back.

Listen to the Good Stuff on the iHeartRadio app, Apple podcasts, or wherever you get your podcasts.

This is Masters in Business with Barry Redholz on Bloomberg Radio.

This week on the podcast I have Fred Fox. He is the founder and CEO of PlanoLittix,

which is really, I'm going to say it's the most interesting firm you've probably never heard of.

They specialize in integrating weather data into the planning of various companies from retail,

to insurance, to transportation. What they try and do is find ways of

removing the impact of weather from a company's data so they could create a baseline to look forward

and do future planning. When you turns out that when you do that there are some really fascinating

things you learn. You learn who is impacted by weather. It's not necessarily who you might think.

When you look at the economy of the US is about 70% consumer spending and you think how large

retail is as a part of that, weather really has an outsized impact on the overall economy.

Now granted, you may give up sales in February and recapture them in March, but there are consequences

to that whether it's in the same quarter, whether you're getting the same price, the same margin,

etc. It really has a very, very significant discount. The impact of weather on online retailers,

...