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Consider the following four individuals. A British fashion designer, an American rap artist,

a Filipino influencer, and an old security guy.

While there are many, many differences between these folks, there is one important

similarity that is relevant to this

discussion, and that is this. Each of these individuals is named Kim Jones. With in-person

interactions, the differences between these four Kim Joneses would be obvious. It would be as

difficult for Kim Jones the Filipino influencer to masquerade as Kim Jones the old security guy, as it would be for me to impersonate the rapper Little Kim.

Online, though, any of these individuals could at least begin the process of accessing data that is restricted to my personal use by honestly and truthfully

providing their names. This example illustrates one of the fundamental challenges with

...