Fox News’ Inescapable Deal with the Devil with Claire Atkin
The Lincoln Project
The Lincoln Project
4.7 • 8.4K Ratings
🗓️ 28 April 2023
⏱️ 30 minutes
🧾️ Download transcript
Summary
Host Reed Galen is joined by Claire Atkin, Co-Founder of Check My Ads, an independent watchdog non-profit that's reshaping the digital ad-tech industry by cutting disinformation off from its lifeline…which is advertisements and money. They discuss the latest with Tucker Carlson getting fired from Fox News, why you should not see this move as an attempt from Fox to clean up their act, and how the right wing media ecosystem continues to exploit the ad-tech industry. Plus, how you can get involved in Check My Ads’ campaigns against right-wing propaganda and disinformation. If you’d like to connect with The Lincoln Project, send an email to [email protected].
Transcript
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| 0:00.0 | Hey, all it's Reed. Tuckers out, Biden's in. It's going to be a busy spring here at the Lincoln Project. |
| 0:06.3 | I hope you'll tune in, share it, rate five stars. And now on with the show. |
| 0:20.7 | Welcome back to the Lincoln Project. I'm your host, Reed Gillette. Today, I'm once again |
| 0:26.0 | joined by Claire Ak. She's co-founder of Check My Ads, an independent watchdog nonprofit that's |
| 0:31.5 | reshaping the digital ad tech industry by cutting disinformation off from its lifeline, which is ads. |
| 0:38.0 | Claire, welcome back. Hi, Reed. It's so good to be here. Okay, so a couple of things before we get |
| 0:44.2 | to the big news of the week, tell us a little bit about Check My Ads. When you got started, |
| 0:49.8 | remind everybody what you've been up to and the kinds of bad guys you've helped cut off. |
| 0:54.3 | I don't have to tell anyone listening to this that we're in a disinformation crisis. |
| 0:59.6 | Journalism has been cut by 30,000 jobs in the last 10 years just in America. Internationally, |
| 1:05.5 | newsrooms have been cut by half in terms of digital advertising. They're just not getting the resources |
| 1:11.8 | they need to journalism, but at the same time, disinformation is thriving. We know that Fox News is |
| 1:17.9 | doing well. We've seen the daily caller do well. We've seen the daily wire do well. All of these |
| 1:23.5 | sort of media institutions have cropped up over the years. The reason for that is that it's very |
| 1:29.4 | profitable to do so. It's very profitable to run a disinformation outlet right now because of the |
| 1:35.1 | way digital advertising works. At Check My Ads, what we do, we're the ad tech watchdog. We interrupt |
| 1:41.4 | the business relationship between the publishers of disinformation and the ad companies that are |
| 1:47.3 | sending them ads. The ad companies, let's just be clear, that big corporation A isn't buying |
| 1:55.6 | an ad directly on Seticianist 2. How does that work a little bit? Advertisers are promised |
| 2:02.8 | big things from these middlemen companies. Advertisers want to reach your eyes, consumers' eyes, |
| 2:08.5 | and they have people to help them do that on what we call the digital supply chain, so the internet. |
| 2:15.5 | And on the internet, these big companies, these like middlemen companies will promise advertisers |
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