4.6 • 2.2K Ratings
🗓️ 2 March 2020
⏱️ 28 minutes
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In this episode, Jeff Henderson joins Andy again to wrap up their conversation on growth. This time they're covering why winning organizations of tomorrow will be more concerned with becoming fans of their customers instead of convincing customers to become fans of the organization.
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0:00.0 | Hey everybody, welcome back to the Andy Stanley Leadership Podcast conversation design |
0:09.0 | to help leaders go further faster. |
0:11.3 | I'm Andy and I'm so excited today because my friend Jeff Anderson is back in the studio |
0:16.5 | to continue our conversation on the topic that every leader is interested in growth, selling |
0:21.1 | more of what you sell, whether it's goods or services and expanding your presence in |
0:25.1 | the marketplace. |
0:26.1 | Hey Jeff, thanks for coming back. |
0:27.6 | Thanks for having me back. |
0:28.8 | Yeah, I'm looking forward to this. |
0:31.2 | As some of you know, Jeff leads two of our in marketplace terms business units or franchise |
0:36.0 | operations that we call him churches. |
0:38.7 | As I mentioned last month, Jeff actually ran point on our first multi-site initiative |
0:43.3 | and for those of you not familiar with church terminology, a multi-site church is a church |
0:47.3 | that has multiple sites. |
0:49.5 | And this is a relatively new phenomenon in church world and we have the opportunity to |
0:53.6 | be on the front end of it. |
0:55.5 | And our first foray into that was an extremely expensive and at the time seemed like a very |
1:00.7 | risky initiative. |
1:01.9 | And some of the best business advice I ever received was put your best people on your |
1:05.6 | best opportunity. |
1:07.3 | So we had a $40 million opportunity and we put Jeff in charge. |
1:11.8 | We had no idea what we were doing. |
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