All CPG brands need business insurance. Let's hope you don't have to use it, but if so, you better have a good policy. We get asked about it in Slack all the time. When do I need general liability, product liability, workers comp, all that stuff. I always tag in our friends at Amelia Risk Insurance. Just talk to them. You will see what I mean. We use them personally. So does Fishwife, so many other brands from the community. They know you need coverage, but also you need to save money, so they will help you understand exactly what do you need and fight to find you the most affordable and effective policies. Reach out to them at amelia risk.com. That's A.M-E-L-I-A-Risk.com.

They're really happy to have a very friendly chat with you to get started.

So, So we're in the natural category.

All of our ingredients adhere to, like, the highest standards.

And, you know, we keep everything very clean, very few ingredients as well.

So that creates a better cost structure for us, all of those things.

And so with that, that kind of helped us, you know, figure out we want to be in this natural category and therefore the natural, you know, stores. I really want to make sure that we do

sell through and our velocities are good and we're getting a community built around this new

product because,

you know, you can get discontinued very quickly and it's so new that we have to make sure

that people do understand what it is. Drive trial, of course, and then drive reorders and

people, you know, just loving this and buying it more often.

Hello, everyone, and welcome back to the Startup CPT podcast.

This is Grace and today I'm talking to Stephanie Berwick, the founder of Pasta Zerts.

Pasta Zerts is a dessert pasta company and the creator of the world's first chocolate ravioli.

Combining the artistry of traditional pasta

with the indulgence of chocolate to create an entirely new dessert category. Stephanie and I chat all

about the challenges of Frozen, how a crowdfunding round set them up to scale, and how she sees

pasta desserts making a name for itself in the

dessert category. I hope you enjoy this episode and as always, let me know what you think.

Hello everyone. This is Grace and I'm here today with Stephanie Burwick, the founder of pasta desserts. Welcome to the show, Stephanie.

Thank you so much, Grace. It's a pleasure to be here. Yes, I'm so excited to learn more about pasta desserts. This truly, first of its kind, I think, at least I'm like, I've never heard of this before.

...