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The Journal.

Formula One Gets Fuel From Netflix

The Journal.

The Wall Street Journal

Business News, Daily News, News

4.25.8K Ratings

🗓️ 29 October 2021

⏱️ 17 minutes

🧾️ Download transcript

Summary

After years of struggling to attract new fans, Formula One is suddenly finding tons of them. The reason? A reality TV show on Netflix, called "Drive to Survive." WSJ's Joshua Robinson explains how a show he likens to "The Real Housewives of Monte Carlo" made F1 a model for modern sports marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

For almost her entire life, Jimmy Harris didn't care about sports.

0:10.7

My mom is a very big sports fan.

0:13.2

She loves football and baseball and all that kind of stuff.

0:15.9

And I only went to football games in high school because I had to because I was in the band.

0:22.3

The one time I did care was there was a guy that was just happened to be in my math class.

0:28.0

And so I'm like, oh, I know someone.

0:30.6

So now I have somebody to cheer for.

0:33.0

It's kind of like I have to have like a background, personal type information to feel like

0:40.2

you have a connection to something to even care about it.

0:43.4

But about a year ago, things changed drastically for Jamie.

0:46.6

I'm going to recall my mom and telling her one day I was like, mom, I like a sport.

0:55.4

Jamie's sport of choice was Formula One auto racing.

0:59.3

It slides down away.

1:00.5

We go Hamilton gets away well and he's getting towards Max for staff.

1:04.0

And now tries to cover him off and pushes him to the left hand side.

1:07.1

Paris.

1:08.1

Jamie came to F1 in an unusual way through a reality TV show called Drive to Survive.

1:14.6

We want the drivers to be heroes.

1:18.7

Yes, you're a favorite driver.

1:20.4

He was ever winning for us.

1:23.3

He was a driver that was like, I'm going for it.

1:35.1

These days, Jamie's hooked on Formula One.

...

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