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Lew Later

Ford F-150 Lightning Gets Elon Musk's Attention...

Lew Later

Quickscope Media

Tech News, News, Technology

4.81.9K Ratings

🗓️ 21 May 2021

⏱️ 56 minutes

🧾️ Download transcript

Summary

Ford has entered the electric truck market in a big way. Visit http://joinhoney.com/LEWLATER to get Honey for free. Get a Latercase - https://latercase.com UNBXT Hat - https://bit.ly/31LMIgK --- Subscribe for more internet + tech news. Email questions to will [at] lewlater dot com.

Transcript

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0:00.0

So I was watching this thing late last night.

0:19.1

It was a wild little introduction that Ford put on over there.

0:25.2

I guess just outside Detroit, they had this huge projection and they did it nighttime.

0:30.5

I think I was watching 930, my time, and of course, it was all about the electrification of Ford

0:39.9

and all these dinosaurs coming online, so to speak, as far as electric vehicles are concerned,

0:46.8

because this is a big one here. I think this particular situation is bigger than what they did

0:52.4

with the Machi, because you know how it is with the F-150. You know, it's just a huge,

0:58.4

it's just a monster in the automotive game. And Tesla, you and I were talking before we started

1:08.0

rolling, feels kind of like a missed opportunity to get their truck out in the world.

1:15.3

And I know they had all, they were, there was preoccupation, it's hard to make cars and

1:22.0

they had their moment with the Cybertruck, but they just didn't, I gave them, I don't know,

1:25.7

a few hundred dollars once upon a time. I didn't hear anything.

1:29.9

Some people are starting to hear something, actually, I'm going to talk a little bit more about it

1:33.2

in a moment. Cybertruck's a whole different thing though. You and I were talking how,

1:38.9

is every single

1:42.8

tradesperson going to want to roll up to the job site in a Cybertruck?

1:47.4

Maybe not. Maybe there's a comfort level to a traditional form factor. But the point being is

1:53.3

more around, or my perception on the state of things as it is right now is more around

2:00.5

Tesla's availability, availability to deliver. Because we had a story from the other day about

2:07.7

that one MMA fighter, Darry Ushua saying, where's my model X? I ordered it way back when. And

2:14.9

people, when it comes to Tesla, or I guess any brand that they really love brands with a ton of

2:22.9

fandom and hype and also brands that innovate. Brands have charismatic individuals at the helm

...

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