Here's your Forbes Daily Briefing for Tuesday, June 17th.

Today on Forbes, Forbes Top Creators, 2025.

In 2025, creators continue to rewrite the script for the media and entertainment industries.

Mr. Beast's reality game show broke viewership records on Amazon.

Alex Cooper, Matt Rife, and Jake Shane packed theaters with sold-out live performances.

TikTok star Addison Ray released a hit pop album.

Sketch Comics Adam W. and Hannah Stocking each have more followers than Saturday Night Live.

Meanwhile, Dar Mann,

Rhett and Link, and Alan Chicken Chow now run their own production studios. Need more evidence of social media's surge into the mainstream? This year, YouTube reported the majority of its users

watch on their home TVs. In fact, each day, a billion hours of YouTube video

are watched on the TV screen. Fans and dollars are flocking by the millions. Eric Sheridan,

Goldman Sachs's co-head of technology research, says, quote, the private funding environment for

creators is as strong as I've ever seen.

You're seeing a lot of investments directly into creator brands, into creator companies,

and into the private companies that enable creators with tools to build their businesses.

The investment is paying off.

This year, our list of the 50 richest creators across Instagram, TikTok, and YouTube,

earned an estimated $853 million, in 18% jump from 2024's record year.

And that's not counting the millions and equity deals that creators are increasingly scoring

for partnering with brands ranging from snacks, clothing, soda,

and booze.

Ryan Dutert, the founder and CEO of creator marketing firm Influential, who partnered with Forbes

...