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Campus Files

Food Science?

Campus Files

Audacy

Society & Culture, History, True Crime, Documentary

4.67.2K Ratings

🗓️ 23 April 2025

⏱️ 27 minutes

🧾️ Download transcript

Summary

Cornell's Brian Wansink was at the top of his field, renowned for translating behavioral science into practical tips for improving eating habits. He famously popularized the notion that we tend to eat more when served in large bowls. But, when skeptical researchers and journalists exposed Wansink for manipulating data, his fall from grace led to the dismantling of Cornell's entire food psychology department, and raised questions about the state of scientific research as a whole. For a transcript of this episode: https://bit.ly/campusfiles-transcripts To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices

Transcript

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0:00.0

The election has come and gone. Now we're in a new era. It can be easy to get discouraged, frustrated, but you can't afford not to pay attention. You need trustworthy, independent journalism to cut through the noise and hold power to account. I'm Mary Harris, host of What Next from slate.com. We are a daily news podcast with a kind of transparent, smart, yet tongue-in-cheek analysis you can only find at Slate.

0:26.4

Follow and listen to What Next, wherever you get your podcasts.

0:32.4

When you think of a scientist, you probably picture someone in a white coat, tucked away in a lab,

0:39.6

far from the public eye.

0:42.1

But every once in a while, one of them breaks into the spotlight.

0:46.4

On a recent weekday afternoon, CNN offered free chicken winks to anyone who wanted them,

0:51.9

if they filled out a brief survey about food.

0:55.2

Helping us, Cornell Professor Brian Wonsink, author of Mindless Eating and a leading researcher

1:01.1

on how people really behave around food.

1:04.7

In 2016, a social scientist named Brian Wonsink brought a wave of positive attention to Cornell University.

1:13.6

His research didn't just live in academic journals.

1:16.8

It captivated the public.

1:18.8

He was the guy who helped popularize the idea that eating from a smaller plate can make you feel fuller.

1:25.2

But that same year, Wonsink made a startling admission,

1:29.3

one that would call his entire body of research into question,

1:33.0

and pull Cornell into the center of a growing crisis in the world of science.

1:43.0

I'm Margo Gray, this week on Campus Files, the rise and fall of Brian Wantsing's

1:49.6

Food and Brand Lab and what it reveals about the future of academic research.

2:00.7

The Brian Wansing story crossed my desk in the fall of 2016.

2:05.5

Brian Wan-Sink was a professor at Cornell University,

2:09.3

and he ran a lab called the Cornell Food and Brand Lab.

2:13.4

And it's basically studied eating behaviors and food marketing.

...

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