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Conversations of Inspiration

Following your dream against the odds, with Wilfred Emmanuel-Jones, founder of The Black Farmer - The Classic Collection

Conversations of Inspiration

Holly Tucker MBE

Education, Business, Society & Culture, Self-improvement, Entrepreneurship, Personal Journals

51.3K Ratings

🗓️ 9 August 2021

⏱️ 67 minutes

🧾️ Download transcript

Summary

Wilfred Emmanuel-Jones, also known as The Black Farmer, is someone who has always followed his own path. After arriving from Jamaica at the age of 3, growing up in a terrace house in Birmingham, and being diagnosed as dyslexic - it might have seemed like the odds were stacked against Wilfred. But a single dream as a young boy, of one day, owning his own farm, has defined Wilfred’s life. And, after a successful career in Television and PR, Wilfred realised this dream, and launched his brand ‘The Black Farmer’.

Holly visited Wilfred to hear his utterly incredible story of following his dream through adversity, not conforming and being proud to stand out. He also shares how overcoming leukemia gave him the strength to finally tell his story and inspire others from similar backgrounds to believe that they too can escape to build a better life for themselves.

Enjoying listening to these unfiltered chats? It's worth following Holly Tucker MBE and Holly & Co on Instagram, and subscribing to our weekly newsletter on our website, where Holly downloads her thoughts, and exclusively shares small business finds and topical, 'ungoogleable' business advice.

Transcript

Click on a timestamp to play from that location

0:00.0

We're taking a summer break,

0:01.3

so I'm revisiting some of my most favorite guests

0:04.8

from the Conversations of Inspiration Library.

0:08.0

When thinking about who this week's guest should be,

0:10.6

I knew it had to be Wilfred and Manuel Jones MBE.

0:15.1

It's a privilege to record each episode,

0:18.1

but as I closed the door on Wilfred's apartment

0:20.7

after leaving the recording,

0:22.3

I was struck with a deep sense

0:24.3

of having been in the presence

0:26.0

of some of the most insightful and profound attitudes to life

0:29.9

that I'd ever encountered.

0:31.8

So much wisdom, so much life advice,

0:34.4

and experience burst out of this episode,

0:37.3

have a cup of tea in hand and enjoy.

0:40.6

By your head and let your eyelids close on down

0:44.2

where we're going, you want me to bring your frown.

0:48.8

I'm Holly Tucker, and welcome to Conversations of Inspiration.

0:53.4

Back in 2006, I founded Not on the High Street

0:56.6

from my kitchen table, and since then,

0:59.2

I've gone on to launch Holly and Co.

1:01.6

I'm the UK ambassador of creative small businesses,

...

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