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Hi, I'm Lindsay Graham, host of the Wondery Show Business Movers.

In our latest series, an intrepid lawyer turned fast food executive named George Cohan,

creates an ingenious and wily scheme to sell big Macs behind the iron curtain in the middle

of the Cold War.

Listen to business movers, the McDonald's invasion on Amazon Music or wherever you get your

guests.

Hey, everybody.

I got one today with the guests you're going to find really interesting on an intriguing

subject that's covered in a way which is edifying, enjoyable, and with a few laughs, you know,

for a change.

I've decided to mix things up.

My guest is Tim Kendall, who as one of the top executives at Facebook early on was in charge

of monetization of Facebook.

In other words, he was the guy that Zuckerberg put in charge of figuring out the business model

for Facebook to maximize the amount of money that the company would make.

And wouldn't you know it, at least from the standpoint of that goal making the company,

you know, a going concern, he really did a commendable job.

On the other hand, it turns out there's been kind of a dark downside to the success of

this business model, which is essentially treating Facebook's users not so much as their

customers, but as their product, meaning that advertisers would pay Facebook for access

...