Flow Alkaline Spring Water - Good for You Water and Packaging

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 8 April 2021

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

**This episode is brought to you by ATTN Agency and Daasity**

For today’s Feature on The Story of a Brand, we’re bringing you a special update from the brand Flow Alkaline Spring Water.

Founder and Executive Chairman, Nicholas Reichenbach, comes on the show today to tell us about Flow's future, its flavors, and their going public transaction.

One of their most important news consists of their strides in recyclable packaging.

As Nicholas mentions in the episode,

“We put it into a Tetra Pak, which is primarily made from plant-based material…our package is actually made from trees and paperboard. We also use plant-based sugarcane to replace plastic for our lid and some of our inner liner. Now we're trying to push the envelope in product innovation to make this at 70 percent compostable today, but one hundred percent recyclable.”

Not only is Flow Alkaline Spring Water good for you, but it’s also good-for-you packaging for the planet.

In part 1, we discuss Nicholas’s mentor experience; How Nicholas found his new CEO; New innovations in recycled packaging; Delving into the flavors of Flow, COVID Impacts, and much more.

Join Ramon Vela and Nicholas as they break down the inside story on The Story of a Brand.

For more on Flow Alkaline Spring Water, visit:

https://flowhydration.com/

OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF ATTN Agency.

ATTN Agency is a full-funnel growth and performance digital marketing agency with proven strategies to scale and optimize direct-to-consumer brands through tactical media buying, data-driven analysis, and unrivaled creative services.

If you are looking back on this year wondering what went wrong or what could have gone better, or if you're starting to put together your game plan for 2021, I have one piece of advice: you need to talk to ATTN Agency.

I’ve interviewed several of their clients, and I can say that they are the best in the business. ATTN represents some of the fastest-growing direct-to-consumer brands, delivering month-over-month results.

For a comprehensive, no-obligation, 14 point audit of your social, search, shopping, email, and SMS channels, visit:

https://www.attnagency.com/storyofabrand/

This specific episode is also brought to you by Daasity.

Daasity provides a single view of your Sales and Marketing data to identify the channels, and products, that are performing the best -- so you can make better data-empowered decisions.

In minutes, unify all of your sales and marketing data to understand better critical growth metrics like LTV, ROAS, and profit margin by product.

Join 1,400 Shopify and Shopify Plus brands like Rothy’s, Who Gives A Crap, Kopari, and MVMT Watches, who are all growing faster with better insights.

Get started today with over 130 pre-built Reports.

Schedule a free call with an Ecommerce Strategist today. Visit Daasity.com/story

Transcript

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0:00.0	recorded at attention agency studios this is not your average entrepreneur or e-commerce podcast
0:11.2	and he's not your average host this is the story of a brand with your host romeone vella
0:21.6	we have the highest recycling rates of everyone almost at par with aluminum cans.
0:27.6	But the difference between aluminum and this is we make it from plant-based materials that grow back.
0:33.6	So I call it the pack that grows back.
0:36.6	And we actually, it's become from renewable
0:40.3	resources that not only if they're not recycled, 70% of them biodegrade. And we're going to push
0:46.5	to get this 100% by 2025. So that's our product innovation on the pack alone.
0:56.8	This episode is brought to you by Diasity. The good folks at Diasity provide a single view of
1:02.5	your sales and marketing data to identify the channels and products that are performing the
1:06.3	best so you can make better data and power decisions. You'll find that in minutes, you'll unify all of
1:13.1	your sales and marketing data to better understand critical growth metrics like LTV, RoAS, and
1:18.2	profit margin byproduct. So join 1400 Shopify and Shopify Plus brands like Rothies or Who Gives a
1:25.0	crap or Kopari or movement watches who are all growing faster with better insights.
1:31.3	So get started today with 130 pre-built reports.
1:35.9	Visit Diasity.com forward slash story to schedule a free call with an e-commerce strategist today.
1:43.2	Again, that's Dacacity.com forward slash story.
1:47.2	That's D-A-A-A-S-I-T-Y dot com forward slash story.
1:54.6	Hey, everyone, this is Ramon Vela, and this is another episode of the story of a brand.
1:59.9	Like always, we've got an amazing guest, a founder, and a brand that we're going to feature on today's show.
2:05.4	But before I do, I want to talk a little bit about gratefulness.
2:10.8	So, Nicholas, can you tell me and maybe share with the audience a time where you received support that just made you feel
	...

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