Today Kevin goes through a consult that our intensive mastermind members go through -- helping him determine who his online avatar is and discovering what he wants out of his online business. We start at the very beginning as Kevin is in the midst of figuring out how to turn his hobby into an online business. We try to answer fundamental questions before he starts taking action. Kevin is looking to teach the older demographic (who not only work a lot, but are in the position of being full time caregivers to either a parent and/or spouse) how to use today's technology to better manage their time, so that they are able to spend more time with their children and grandchildren. We help him zero in on who his avatar should be, the language to use, and why focusing on one pain point will allow his hobby to be turned into a business. Kevin wants to be successful in his online business to have enough revenue to support his family, travel, and spend time on his own creative products. [Tweet "Your Lead Magnet is What and the Product is How"] You will learn Where to begin with your online business What to do if you are not getting a lot of traction The Importance of Targeting the Right People How to Figure out what You want with your online business Ways to narrow down your online business so you can have a profit Deciding what Products to sell online How to get Direction for Your Online Business [Tweet "Speaking the right language to your avatar to solve their pain point is vital"] Links and resources mentioned in today's show Flip Your Life Community Createsometime.com Enjoy the podcast; we hope it inspires you to explore what's possible for your family! Click here to leave us an iTunes review and subscribe to the show! We may read yours on the air! Can't Miss Moments Each week Jocelyn and I share moments that we might have missed if we had not started our online business. We hope these moments inspire you to see the possibilities and freedom online business could provide for your family. You can connect with S&J on social media too!   Thank you for listening! Thanks again for listening to the show! If you liked it, make sure you share it with your friends and family! Our goal is to help as many families as possible change their lives through online business. Help us by sharing the show! If you have comments or questions, please be sure to leave them below in the comment section of this post. See y'all next week! Can't listen right now? Read the transcript below! JOCELYN: Hey y'all! On today's podcast we help Kevin find clarity in his online business. Welcome to the Flipped Lifestyle podcast, where life always comes before work. We're your hosts, Shane and Jocelyn Sams. Join us, each week, as we teach you how to flip your lifestyle upside-down, by selling stuff online. Are you ready for something different? All right, let's get started. SHANE: What's going on guys? Welcome back to the Flipped Lifestyle podcast, great as always to be with you again this week. We have a very, very interesting call with one of our Flip Your Life community members that we are going to have for you today. Our guest is Kevin Depew and this is a little bit different call, which I'll let Kevin tell you a little bit about, just wanted to welcome him to the show. Kevin, welcome to the Flipped Lifestyle podcast. KEVIN: Great to be here. JOCELYN: Hey Kevin, so tell us a little bit about you and how you got started in online business and what you are up to online. KEVIN: Okay, I live in Cincinnati, Ohio. I have been interested in getting involved in online business. Right now I would say I have a hobby because I'm not making any money yet with the blog I started in November. I want to help people; my background is in social work and administration, I've worked in the non-profit world for over 25 years with children and families.