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Is Starbucks Odyssey a failure?

Technically, yes. The coffee giant said that they're going to be shutting down the NFT powered loyalty program

at the end of this month.

But is it a failure of Web 3?

Let's get into it.

Starbucks was a first mover when it came to a big brand launching an NFT project.

In 2022, you might remember Starbucks launched this new experience that would

offer Starbucks rewards members and Starbucks employees in the United States the opportunity

to earn and purchase digital collectibles that would unlock all kinds of benefits and immersive

experiences for users. Now, at the time, this made complete sense to

me, and here's why. My sister is an avid Starbucks paraphernalia collector. She has all the cups

from different countries. She even convinced me to get the Christmas cup last year, which is sitting

...