Hey guys, welcome back to the screen for anarchy. This is your host,

and I'm really excited about this episode because we recently hosted the brand that I am going to be

introducing you guys today too, but I'm very excited because they have a brand new launch coming up which is really really cool and I think if any of you have tried their products already you already know how heavy hitting they are how applications efficacious they are. I'm a huge fan. I literally

use their products every single day. It's become a staple in my routine. And I said this

in the previous podcast and I still stand by it.

You know, I'm very, very much committed to this product line and really kind of incorporating it

into my own routine.

So with that said, I want to introduce you guys to the VP of scientific innovation at the rudest

Allison Cullen welcome the show Allison. I'm so excited to host you.

Hi Etka, thank you so much for having me.

I am really thrilled to be here from one biologist to the next, to you.

It's a pleasure.

Yeah, no, the pleasure is truly mine,

and I'm very excited to talk about the biology

and the wonderful science behind the rudest and the new line that you guys have come out with because you know I think hair care is an area and I'm sure you know

Allison you know this but just for our listeners know, hair care for me is an area of the beauty industry that I think it requires so much more thought, you know, and now we're finally seeing this level of like just innovation come forward you know after so many years of like growing up with like the

shampoos that would strip your scalp and you know just leave you in a worse off position than you started.

You had so many friends who had hair loss because of the lack of options that were in the

space, you know what I mean?

So it was like growing up, like I had nothing but all these like sad stories to look at when it came to like truly you know

People trying to take care of their scalp their hair and it's not working and spending endless amounts of dollars, you know, trying to make this happen.

So now we're finally, I think, as an industry at a place where we have brands like the

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