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slash setup welcome to the Sports Media Podcast.

I'm your host, Richard Dijer.

My producer is Patrick Antonetti.

This is a first look where we give you a little sample of an upcoming interview.

The guest on this podcast is Jeff Perlman, the best-selling author of many, many sports books.

But he is here to talk about a very interesting project he just completed.

Only God can judge me the many lives of Tupac Shakur.

And the interview that I do with Jeff goes through why he wanted to do this book,

his interview process.

But as part of the interview, we did talk about sports book writing.

And in this clip, Jeff offers what he thinks is the best way to sell a sports book in 2025.

Here's bestselling author, Jeff Proman.

What's the market right now for sports books, whether it's nonfiction or fiction or children's or stuff? The thing is in my world that I write about, sports is such a massive

business. Like, it's a billion dollar business. I can make the argument Sports is probably more popular today than it's ever been. So you would think, like, something like that could translate to books, but, and here's the big but, right? Books are not necessarily the same in 2025, like, that they were when me and you were kids and we can go to a brick-and-mortar store. So what are you seeing right now up there? I've never had, I've never been more confused by the book market than this book. And this is a two bog, it could be sports, would be anything. I've never been more confused by it because everything we digest is 20 second snippets. And books are the antithesis of that, right? So you're trying to sell. And even, it's crazyesis of that right so you're trying to sell and even it's

crazy rich like you're trying to sell in a 20 second second video hey you should buy this 400 page

book it's like it's very hard now books still sell i mean we're talking like eric trump's, say what you want about it. Sold almost 100,000 copies in a week. That's a good. That's a people are buying the book. Yeah, yeah. I'd rather Eric Trump's book sell, honestly God, even though I can't stand Eric Trump, then books just die. So like, I'm happy for that. It's good. I think it's all about nostalgia. I'm not talking about kids' books, but I really think it's all about nostalgia. I'm not talking about kids books, but I really think

it's all about nostalgia. I think the way you sell books is by finding that money spot in sports

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