Anyone have a first question?

Yeah, Cody.

Yeah, right.

Go ahead.

You can mic me up.

All right, cool.

When did you first realize the power of organic content for building your personal brand or business?

You know, that's a really interesting question because I have a different perspective than most because I come from a traditional world.

And so I actually realized

when I read Shakespeare something really interesting in the world of sports marketing. So I ran a big

sports marketing company with Warren Moon. And what I realized was that when Shakespeare wrote Hamlet,

when he wrote these amazing works, inside of there, he said one interesting thing. He said,

the whole world is your stage, which is really interesting because that's absolutely true for Shakespeare.

You can't go anywhere on earth and say, hey, have you ever heard of Shakespeare? And someone said,

no, never heard of him. Literally. And but yet thousands of years ago when he wrote those works, people didn't know who he was,

especially outside of where he was.

And so understanding what content is, and I'm going to give you a little advanced perspective

of where it is.

Content is so important if and only if it's one of two things.

One is if it's your essence. See, Shakespeare wrote it his essence. Most people still can't

even understand his essence. It doesn't make sense. It's a difficult read. I still have

trouble as much as I want to decipher what he actually meant.

...