It's that easy. That's listening. That's getting people to talk because you're basically consistently surveying the entire market to continually improve your brand.

And when you do that, you're also learning what kind of content they want to consume.

So feed them what they want in terms of content and your product and you own them.

Welcome to the Brand Builder podcast presented by Capitalism.com.

I'm Max Kerwick and I advise physical product brands to find their story.

I'm Ryan Daniel Moran and I invest in physical products brands.

A physical products brand is arguably the most predictable path to a seven-figure business,

and we advise them, build them, buy them, and sell them.

The show goes behind them, tracks their success, and hands you the keys to what's working.

Let's dive in.

Hey, real quick, I'm doing a test in my business right now that I think you'll be interested in.

We have a training called

million dollar brands and it helps business owners and entrepreneurs get clear on those first

three to five products that they're going to build that will get to 25 sales a day at 25 to 30

and thus be a million dollar business.

And we sell that for $297.

And I recently had the idea of what if at the end of that training when somebody completed it and they filled out a form saying they know what their three products are going to be. They know how they're going to launch the products.

Let's refund them the cost of the training.

Let's incentivize the action of actually making some decisions in your business and getting

clear on your business.

And I did this because someone challenged me with the thought of what would I change in my business if I

only cared about my customer's results and I didn't care about profitability. And I immediately

...