Finding 'Salt;' Marketing 'Inception'
The Business
KCRW
4.5 • 699 Ratings
🗓️ 16 August 2010
⏱️ 29 minutes
🧾️ Download transcript
Summary
Behind every filmmaker stands an assistant. The former assistant to Phillip Noyce, director of Patriot Games and Clear and Present Danger, read scripts for four years until finally finding his latest project, Salt. Bea Sequeira talks about being a script reader and working in the shadows as an assistant. Then Warner Bros' Michael Tritter gives us the back story on the stealth marketing campaign for Inception.
Transcript
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| 0:00.0 | From KCRW in Santa Monica and KCRW.com, I'm Kim Masters, and this is the business. |
| 0:06.9 | You listen, if you listen and learn, then you're going to be able to do anything you want next time. |
| 0:12.5 | Everybody thinks his business, really, really, all white life. |
| 0:18.3 | He doesn't clean. |
| 0:19.6 | What's with him? |
| 0:21.0 | Oh, I'm afraid he's gone Hollywood, Hollywood. This is a good. What's with him? Oh, I'm afraid he's gone Hollywood. |
| 0:24.3 | This week on the business, a filmmaker's assistant read hundreds of scripts and homed in on the one that turned into the movie Salt. |
| 0:31.6 | Plus, the film Inception involved planting ideas in the mind. |
| 0:35.6 | The marketing campaign tried to do that too. But first, it's the |
| 0:39.4 | Hollywood news banter. Stick around. It's the business from KCRW. You can imagine Hollywood, |
| 0:46.6 | everything is really driven by making money. What's with him? |
| 0:50.7 | I'm afraid he's gone Hollywood, Hollywood. I'm joined by my co-bantor, John Horn of the Los Angeles Times. |
| 0:59.6 | So John, Sylvester Stallone, who'd have thunk it? |
| 1:03.3 | That he would be the savior of Lionsgate. |
| 1:06.1 | With a hit movie this past weekend. |
| 1:07.9 | They certainly needed one. |
| 1:08.6 | Most of the headlines about Lionsgate lately have |
| 1:10.8 | either been about their earnings. They lost $64 million in the last quarter or their fight against |
| 1:16.0 | Carl Icahn who is trying to take the company over. And finally, they have a hit from a movie that I |
| 1:21.3 | think everybody underestimated even a month ago. I think it's easy to underestimate a movie like |
| 1:26.5 | the expendables, which stars an array of |
| 1:29.3 | has beens. Is that the word you want to use? Has been, some of whom perhaps never were. I don't know. |
... |
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