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The RANDA CARRABBA ICONcast™

Find Your Voice, Find Your Clients 🩷 The 3 Essential Messaging Pillars

The RANDA CARRABBA ICONcast™

The RANDA CARRABBA ICONcast™

Entrepreneurship, Business

4.7724 Ratings

🗓️ 7 March 2025

⏱️ 19 minutes

🧾️ Download transcript

Summary

THE ICONIQUE MESSAGING BLUEPRINT: 3 ESSENTIAL GUIDES FOR SALES-GENERATING CONTENT

Is your content a gorgeous window display that everyone admires but no one buys from? In this episode, Randa Carrabba reveals why most purpose-driven entrepreneurs are stuck with a dismal 0.71% conversion rate on their content - and the three essential guides that can transform those numbers.

Using a powerful biblical parallel between the Tower of Babel and Pentecost, Randa explains how creating clear, strategic content guides can act as your personal Pentecost - helping you speak directly to the hearts of those you're called to serve in a way that moves them to action.

  • Why the average conversion rate for social media content is just 0.71%, and how top performers achieve 5-7x better results
  • The Content Pillars Guide - how to identify and document the 3-5 core topics that establish your authority
  • The Brand Voice Framework - how to develop a unique, recognizable voice that makes you irreplaceable
  • The Dream Client Avatar - how to go beyond demographics to create content that resonates deeply

✓ Choose ONE content pillar and create 10 potential topics from it

✓ Identify your signature phrases from your last 5 social posts ✓ Analyze patterns from your last 3 successful clients to reveal your ideal client characteristics

  • THE ICONIQUE BLUEPRINT MASTERCLASS™ - Register for the free masterclass on April 1st at 1pm CST at [LINK]
  • ICONIQUE CONTENT BLUEPRINT - Special bonus for podcast listeners who attend live
  • 1 Corinthians 9:22 - Biblical foundation for targeted messaging
  • John 10:27 - "My sheep hear my voice..."
  • Instagram: @randacarrabba
  • Website: www.randacarrabba.com
  • ICONIQUE ACADEMY™: @iconiqueacademy


Take a screenshot, share it on Instagram and tag me @randacarrabba - I'd love to hear your biggest takeaway!

In this episode, you'll discover: Quick-win tips you can implement today! Did this episode resonate with you? I sure hope it did!

Transcript

Click on a timestamp to play from that location

0:00.0

Hey gorgeous, Randa Karaba here, devoted wife, energetic mama, and joyful daughter of the king.

0:05.3

Through PowerFit and Iconic Academy, I've had the opportunity to help thousands of women transform physically, mentally, and entrepreneurially from the gifts that God has given me.

0:14.4

That desire for more, those dreams keeping you up at night, they are not random.

0:18.9

They are your divine assignment, sis. So welcome to the

0:22.0

Powerful Women podcast where fitness meets fortune and purpose meets profit. Each episode brings

0:27.4

you real transformation stories and strategic wisdom to help you fully step into the woman that

0:32.5

God designed you to be. Your evolution starts now. Welcome to the Powerful Women podcast. I am your host,

0:38.4

Randa Karaba. I am the founder of both PowerFit and then I branched into Iconic Academy.

0:44.0

This is where Hidden Gems embody their icon status. And I'm going to cut straight to why

0:49.0

today's podcast episode is vital and crucial. So the first five days of March, I was putting out one a day

0:57.1

of a hook template and caption of exactly what to post to create converting clients versus just

1:04.7

likes, views, or followers. And yesterday would have been day six, and I did not put one out,

1:09.6

and I will not be continuing

1:11.0

this for the month of March.

1:12.2

And here is why.

1:14.0

I have realized from feedback within my both free community, within my paying clients, that

1:21.8

there's some more work that needs to be done before they can, before they or you can even

1:26.5

really utilize these templates to

1:30.3

how they should be used and in doing so with such clarity and confidence. So we're going to be

1:38.2

breaking down very tangible steps to help you with the foundations of your brand voice and of your messaging that will make

1:45.1

this so much easier for you. Okay? And I want to break it down like this. Imagine having a gorgeous

1:51.2

boutique on Fifth Avenue where hundreds of people admire your window displays daily, but only

...

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