As a business owner and entrepreneur, 90% of your time is spent selling your product or YOURSELF to potential clients. (We don’t buy from people we don’t like or trust.) How do you do this effectively and still like yourself at the end of the day? WITH YOUR VOICE. Your voice and “persona” can convey confidence, sincerity, knowledge, love, connection and influence to your audience. That translates into sales and happy clients. Sounds simple enough, but what if you don’t like the sound of your own voice? What if there was an easy way to change your voice so that you felt confident speaking or selling to any audience, big or small? What if we told you that finding your TRUE VOICE could change the way the world perceives you and therefore change your entire life for the better? Today, Gay and Mike interview the world's greatest vocal coach, Roger Love. He’s coached some of the most famous, award winning, singers, actors and speakers on the planet (think Selena Gomez, Bradley Cooper, Reese Witherspoon and Tony Robbins) and he’s here to tell you that you are NOT the voice you were born with. Roger says that some of the sounds that come out of your mouth work with your communication and relationships and some don’t. Today he’s going to show you how to change the ones that don’t work so when you open your mouth, people will understand and appreciate the best of who you are. This was SUCH a fun episode for Gay and Mike and one that you really need to HEAR or watch on YouTube to get the full effect. When Roger was 16, he decided he wanted to save the world. He knew the only way he was going to be able to do that with his skill set was one voice at a time. For 17 years, he only taught singers. (people like the Beach Boys, Earth, Wind and Fire and Luther Vandross) Then speakers like Tony Robbins and John Gray started coming to him wanting to work on their speaking voices and that led him to where he is today. 50% of his clients want to sing amazingly. 50% of his clients want to be incredible speakers, influencers and presenters. "We live in a world that believes that communication is word-to-word based. If you had the right words, you’d have a great conversation, start a relationship or complete a business deal… if you only had the right words.” But science has proven that the words you say are not effective in the way you should communicate with people. The way the brain processes spoken information is first, for emotion, then for logic. Words by themselves have no emotion. You have to attach sounds to the words. Roger has spent years helping people stop speaking from word to word, and become in control over sounds like the pitch, the pace, the tone, the melodies of their voice, so that others will really understand how they feel when they speak and showcase the best of themselves in every communication. Roger doesn’t work exclusively with celebrities and singers. When he’s training a superstar singer to sing, he’s helping them sell more tickets and t-shirts, but when he’s helping someone find their speaking voice… it changes their life because it actually influences the way that everyone perceives them. People need to know that everyone needs a voice makeover. You’re not “trapped” with the voice you were born with. Most of us hate the way we sound when we hear ourselves on a recording. In fact one of the most popular hashtags in the last 10 years is #ihatemyvoice. We grow up hearing the way our parents and loved ones talk to us and mimic it but it doesn’t have to be permanent. Think of it this way.