Hey everyone. Today is Monday, December 26th. The industry focus cast is on vacation

this week so we figured we'd play some old, old sounds bad, treasured oldies, awesome episodes of 2016 past. Anyway, here's an industry focused financials that ran in April of 2016.

It's about writing a topic near and dear to my heart. I hope you all enjoy it. Mary belated Christmas, happy Hanukkah, and a heaping

dose of holiday cheer for everyone.

How to Take Emotions Out of Investing or Why You should learn how to write.

Hello everyone,

well everyone,

welcome to Industry Focus Financial's Edition. Today is April 11, 2016.

My name is Gabby Lapera and John Maxfield is joining us on the phone.

So we have kind of a crazy episode for you today. Today we're going to talk about writing.

If this sounds like not our wheelhouse,

uh, I thought it sounded crazy, but Maxfield convinced me

and the more I thought about it the more I agreed.

So let's talk about how you can use writing to to make you a better investor.

I think that most people are familiar with the concept of decision fatigue right just

just as a summary just in case you aren't decision fatigue is the idea that

the more decisions you make you are more likely to make poorer decisions going forward, right? So say you are at

the supermarket and you are there for a whole hour, which is a long time to be at

the supermarket. So maybe at the beginning you go in and you're like, I'm going to eat real healthy this week.

I'm going to get all my fruits and veggies.

But after you're there for an hour, all you want to do is get a package of double stuffed Oreos and just stick them on your face all at once.

All right? Because you've already made so many decisions about what brand of orange juice to get and

...