Brat McKay here and welcome to another edition of the Art of Manliness Podcast.

When someone asks us to do something we don't want to do, we often say yes even though

we want to say no.

Because we think saying no will feel terrible.

But my guest, Dr. Vanessa Patrick, says the opposite is true.

We actually feel great when we say no.

So why do we have such a hard time doing so?

Today on the show, Vanessa, who is the author of the Power of Saying No, the new science

of how to say no that puts you in charge of your life, answers that question and more.

She shares how to categorize the ask you get into quadrants to determine whether you should

say yes or no to them.

And she explains how to give an empowered refusal, a no that's phrased in a way that makes

it less likely to create a fence or pushback.

So you can start saying no to the things that don't matter and spend more of your time

on the things that do.

To the shows over, check out our show notes at a whim.is slash say no.

Alright Vanessa Patrick, welcome to the show.

Thank you so much for having me.

I'm delighted to be here.

So you are a professor of marketing and you've done a lot of research on why people have

a hard time saying no, even when they really want to say no.

I think a lot of people have this problem.

...