FF - Episode 7 "Why Does Anyone Read My Blog?"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 9 November 2024

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the world of content marketing, getting your content in front of the right viewers can be a challenge. That's why having a strong organic funnel to drop your content into is so important. And one of the best ways to build that funnel is through a well-executed word-of-mouth campaign.

A great word-of-mouth campaign can bring a range of benefits to your business. It can help build trust and credibility with your target audience, generate buzz around your brand, and ultimately drive more traffic and sales. But if your content isn't performing as well as you'd like, it may be a sign that your word-of-mouth campaign needs some work.

At Marketingfruit.net, we specialize in helping businesses build effective word-of-mouth campaigns that drive results. Whether you need help developing your messaging, identifying key influencers, or executing your campaign, we're here to help.

But even if you're not quite ready to take that step yet, remember that sometimes the basics are all you need. Take a step back and look at your content strategy from a fresh perspective. Are you providing value to your target audience? Are you leveraging the right channels to reach them? By focusing on the fundamentals, you may find that your content starts to perform better on its own.

So don't get discouraged if things aren't working as well as you'd like. With the right strategy and support, you can build a strong and effective word-of-mouth campaign that takes your content to the next level. And if you ever need help along the way, we're just a phone call away.

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Transcript

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0:00.0	Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into marketing fruit.
0:07.0	So I just wanted to jump back in real quick.
0:22.6	I'm seeing another marketing challenge that's out there.
0:25.6	It seems like a lot of the challenges that are going on these days, they are linked to each other.
0:32.6	You know, like with this one, getting content in front of other readers.
0:36.6	You know, again, it always,
0:42.6	as I always say, I go back to word and mouth almost every time. If you're, if you're trying to get your content out in front of readers, I mean, you're using platforms like LinkedIn,
0:47.7	Facebook, you know, even, even things like Snapchat, I mean, you're trying to get that
0:52.2	content out in front of your readers, and you're trying to figure out how are're trying to get that content out in front of your readers and you're trying
0:54.3	to figure out how are you going to get a good ROI off of that. So when you're looking
0:58.5	at how you gauge your ROI off of how much content you get in front of readers, it depends.
1:05.0	It really depends what platform you're using. So if you're if you're looking to try to
1:10.0	receive some receive an ROI based off of things like LinkedIn or something like that, you might be looking in the wrong space. When you're looking at when you're looking at creating content on places like YouTube, that's that's of course where you can where you can start to gauge your ROI. As I as I seen in a couple of different places that when you get generally around a million views, you know, a million views is kind of hard, but when you start to scale it and you start to see that on a repetitive basis, then you can kind of start seeing some money.
1:36.9	But if you get about a million views, that's supposed to make you somewhere roughly about $5,000.
1:42.4	So it could go up, it could go down some, but roughly
1:45.7	that's about the general amount that you're going to get. Now when you're looking at places
1:49.8	like LinkedIn, you're looking at places like Facebook, and you're looking at how to leverage
1:53.2	those to get that ROI up and spending your time where it's supposed to be needed, you would
1:58.6	definitely want to say, okay, well, how can I get followers
2:02.2	or how can I get people to get into my network? And then once I get them into my network,
2:07.2	how can I leverage them in conversation or through wonderful content to get my views up?
2:13.2	So again, when you first start, you're going to be in the trenches a lot. So that means adding people, you know, 15 minutes a day, you go out and add as many people as you can.
	...

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