FF - Episode 6 "Being Noticed Amongst The Long Tail"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 2 November 2024

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In today's digital landscape, content truly is king. But with so much noise out there, it can be tough to create content that truly stands out. That's why it's so important to focus on creating engaging, relevant content that speaks directly to your target audience.

By honing in on the interests, values, and lifestyles of your potential clients, you can create content that not only captures their attention but resonates with them on a deeper level. And when you do that, you start to build something even more powerful than just a loyal following - you build super fans.

Super fans are the ones who will go out of their way to promote your business, share your content, and help you be heard above the noise. They are the ones who will help you cut through the busy intersection of the online world and make your voice heard.

But getting to that point takes time, effort, and strategy. It requires a deep understanding of your target audience, a clear vision for your brand, and a willingness to experiment and iterate until you find what works.

If you're struggling to find your voice in the digital world, don't worry - you're not alone. At Marketingfruit.net, we specialize in helping businesses create compelling, effective content strategies that engage and inspire their target audience. Whether you need help with content creation, social media management, or overall strategy, we're here to help.

So don't be afraid to take that first step. Schedule a consultation with us today and let's start building your super fan base together.

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Transcript

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0:00.0	Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into Marketing Fruit.
0:07.0	Back from another day in Paradise. and in today's episode of marketing fruit.
0:25.6	We're here to talk a little bit about creativity and creativity being the new currency.
0:32.6	Brands are having higher success engaging with customers when they find relative new ways to tell
0:39.0	their stories.
0:40.0	You know, there's 71% more content views these days, so content is king.
0:46.2	You know, 2020, you know, nobody's going out, so that means nobody's heading out flyers,
0:53.0	which means nobody's looking at billboards because not as many people are driving because they're working at home.
0:58.0	And you're the back in the day, I guess, is what a lot of young people would say.
1:03.0	The back of the day way they used to market is now becoming a thing of the past, you know because we're in it weren't a tough time
1:10.9	and there's not a lot of people out there looking at the normal the traditional
1:14.7	marketing strategies and it's time to move forward so when you start moving
1:20.5	forward you know you talk about how we how we mix it up and when you're when
1:24.8	you're looking at the different social media platforms and the
1:27.8	different ways that you can get your information to your potential customer or
1:32.9	potential buyer it's it's definitely going to be a challenge because there's so
1:38.1	many people out there you know and in social media I always compare it to New
1:43.2	York Times Square or any busy metropolitan area that you can think of.
1:49.0	And, you know, everybody's saying the same thing.
1:51.0	Buy my shirt! Will you buy my shirt?
1:55.0	You know, and it's like, well, for your potential buyer, they're, they're really zoning out because they're hearing the same
2:04.3	thing all the time.
	...

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