FF - Episode 3 "Become a Learning Source"

Marketing Fruit

Julian Kelly

Business, Entrepreneurship

5 • 935 Ratings

🗓️ 12 October 2024

⏱️ 2 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sharing your knowledge and expertise not only helps your audience but also positions you as a trustworthy authority in your industry. By creating valuable content, whether it's blog posts, videos, or webinars, you are demonstrating your willingness to go above and beyond to help your audience succeed.

If you find it difficult to create content that resonates with your audience or don't know where to start, Marketingfruit.net can help. Our team of experts can assist you in creating a content marketing strategy that aligns with your business goals and engages your audience.

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Transcript

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0:00.0	Hey, how's it going? I'm your host, Julian Kelly. We are now tuning into marketing fruit.
0:07.0	And I just wanted to give you guys a little bit of knowledge, you know, a little bit of fresh fruit.
0:25.6	You know, there's some, there's some awesome things going on in the marketing world, but there's a lot of friction as well.
0:31.6	So today's topic is being a learning source, you know, I guess according according to HUB spot about 19% of buyers
0:39.0	maybe even a little bit more nowadays want to talk to a salesperson early on in that buying
0:45.2	journey who knows what the reason is maybe they want maybe they want to be sold maybe they
0:49.9	don't want to be sold maybe the information is not clear maybe you know maybe it is clear they just want to be sold. Maybe the information is not clear. Maybe, you know, maybe it is clear.
0:56.0	They just want to talk to somebody because everybody likes to talk to somebody before they buy something.
1:00.0	Just to maybe you ask a question, ask an opinion, or something like that.
1:04.0	So a lot of marketers can help facilitate that in different ways.
1:08.0	You know, you're going to have chatbots. chat bots you know of course you want to
1:11.7	make the market material as clear and to the point as possible so that the
1:15.8	salesperson may not really be selling anything is more so just closing the deal of
1:20.7	an informed decision of buying your product so you just want to make sure that
1:25.5	your content is is really great.
1:28.3	It's really to the point and you're really educating your potential buyer at the end of the day because that's what they want.
1:36.3	That's what my name is being steered towards.
1:38.3	It's not buy my shirt, buy my shirt, buy my shirt is, hey, I got a black shirt, it fits a woman's, it's a large, and it's just your
1:45.1	size, man.
1:45.8	You want to try it on because it's leather, and I know you were just saying you wanted to
1:49.0	buy a leather shirt.
1:50.2	I know it's something fancy, so let's go ahead and get this done.
	...

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